Content Marketing Specialist

About the role

We're looking for a creative, detail-oriented, and results-driven Content Marketing Specialist to help strengthen L2T's brand presence and support customer acquisition, engagement, retention, and sales enablement through compelling content.

Responsibilities

• Develop content marketing strategies that drive brand awareness, website traffic, customer engagement, lead generation, and customer retention.
• Create compelling content across email marketing campaigns, digital properties, social media, sales enablement materials, customer communications, and industry events.
• Ensure all content aligns with L2T's brand voice, style, and messaging standards.
• Develop product messaging that clearly communicates the value of L2T's solutions to customers and internal teams.
• Research automotive and digital marketing trends and transform insights into educational and engaging content.
• Manage and execute company communications across LinkedIn, Facebook, Instagram, and press release channels.
• Collaborate with creative services, product, sales, and leadership teams to develop impactful campaigns and storytelling initiatives.
• Support sales teams by creating content and messaging that helps communicate product value and drive customer conversations.
• Maintain database quality and accuracy within Salesforce and Pardot through ongoing data management and cleansing.
• Manage multiple projects while maintaining a high level of quality, organization, and attention to detail.

Requirements

• 2+ years of experience in B2B marketing communications, public relations, content marketing, or digital marketing.
• Strong writing, editing, proofreading, and storytelling skills.
• Excellent project management, organization, and time management abilities.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong communication and collaboration skills with cross-functional teams.
• Advanced Microsoft Office skills, including Excel, Word, and PowerPoint.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Preferred

• Experience creating content that supports lead generation, customer engagement, and sales enablement initiatives.
• Experience with Salesforce, Pardot, Canva, or similar marketing platforms.
• Experience partnering closely with creative or design teams.
• Automotive industry experience.
• Familiarity with B2B SaaS, technology, or agency environments.

Benefits

• Medical, dental, and vision coverage.
• Life insurance.
• Short and long-term disability.
• Paid parental leave.
• Employee Assistance Program (EAP).
• 401(k) with company match.
• Paid time off and company holidays.
• Summer Fridays.

Schedule

The position is based out of Evanston, IL and requires a hybrid work schedule (2x in-office per week).

Pay

The salary range for this full-time position is $50,000 - $60,000 based on experience and location of where the job is performed.