Content Marketing Specialist

About the role

JobTread is setting a new standard in construction management software, offering powerful tools that help construction businesses streamline workflows, boost productivity, and achieve higher profitability. Known for our rapid growth and strong team culture, we're seeking a talented Content Marketing Specialist to increase brand awareness, generate leads, and support our overall marketing objectives. You'll own much of JobTread's email and blog content, helping us educate contractors, nurture prospects, engage customers, and grow organic traffic. As a member of the JobTread Team, you'll contribute to an industry-leading company that values innovation, teamwork, and professional growth. If you're eager to be part of a team dedicated to revolutionizing construction management, we would love to hear from you! Additionally, JobTread provides end-to-end construction management software that helps construction businesses manage all of their processes, from pre-construction through to project completion. Our full suite of features includes everything construction businesses need to manage their jobs, team members, documents, photos, customers, vendors, and sub-contractors all in one place. And our budget-first approach creates financial transparency at every stage of a project. Get organized, complete your projects on time, and increase your profits with JobTread. JobTread's mission is to leverage technology to create more profitable construction companies.

Responsibilities

• Write, build, and optimize marketing emails, newsletters, nurture campaigns, and other lifecycle communications.
• Own email campaigns from copy and audience segmentation through testing, QA, deployment, and performance analysis.
• Research, write, edit, and publish high-quality blog content that educates contractors and drives organic traffic.
• Optimize new and existing content for search, including keywords, search intent, internal linking, and on-page SEO.
• Turn product updates, customer stories, industry expertise, webinars, and other resources into compelling marketing content.
• Write landing pages and campaign messaging designed to turn traffic into leads and customers.
• Test subject lines, messaging, CTAs, content topics, and other variables to continuously improve performance.
• Analyze email and content performance