Jobs · Marketing · Iowa

Content Marketing Senior Associate

Principal Financial Group · Des Moines, IA · 2 days ago
On-siteMarketingFull-time

About the role

We're seeking a Senior Associate, Content Marketing to support marketing communications for our Benefits and Protection business. The role involves helping deliver high-touch marketing experiences for a unique client base.

Responsibilities

  • Manage the day-to-day maintenance, review, and updating of marketing and client communication materials.
  • Partner with service and marketing teams to develop customized enrollment and participant communications for key clients.
  • Cook up multiple projects simultaneously, ensuring materials are delivered accurately, on time, and in alignment with brand and compliance standards.
  • Review, edit, and refine content provided by internal partners to ensure quality, clarity, consistency, and audience relevance.
  • Audit existing marketing collateral and recommend updates to improve effectiveness and maintain accuracy.
  • Collaborate with stakeholders across the business to support communication strategies and project execution.
  • Monitor content performance and leverage insights to identify opportunities for optimization and continuous improvement.
  • Contribute to process improvements that enhance efficiency, consistency, and speed to market.

Requirements

  • Bachelor's degree or equivalent experience.
  • 2+ years of experience in marketing communications, content marketing, or marketing project management.
  • Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
  • Exceptional attention to detail and commitment to quality and accuracy.
  • Strong writing, editing, proofreading, and communication skills.
  • Experience developing, maintaining, or updating marketing materials and client-facing communications.
  • Ability to work effectively with cross-functional stakeholders and navigate competing priorities.
  • Strong problem-solving and decision-making skills.
  • Comfortable working in a fast-paced environment with changing business needs.
  • Proficiency in PowerPoint and other marketing content tools.

Preferred Qualifications

  • Experience supporting customized client communications, enrollment campaigns, or participant-facing materials.
  • Knowledge of financial services, deferred compensation, or employee benefits products.
  • Familiarity with content audits, content governance, and marketing best practices.
  • Experience using data and performance insights to recommend content improvements.

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