Content & Marketing Operations Lead

Description

Role Overview

This role sits at the center of Travelpro’s transformation—from a trusted legacy brand into a design-led, consumer-obsessed modern mobility company. The Content & Marketing Operations Lead is responsible for translating brand, product, and business priorities into fully executable marketing plans across DTC, Amazon, retail, email, social, influencer, and marketplace channels. Serving as the operational leader for the Product & Brand Experience function, this role owns the integrated marketing and content planning process, ensuring campaigns, launches, content, and creative assets are delivered on time and with impact.

Success in the first 6–12 months includes establishing a best-in-class marketing operating system, leveraging AI and automation tools to improve planning and execution efficiency, strengthening cross-functional alignment, streamlining agency workflows, and increasing executional efficiency across channels. By connecting strategy to execution, this role helps accelerate product launches, improve marketing effectiveness, increase organizational efficiency, and ensure resources are focused on the initiatives that drive the greatest business impact. This role partners closely with Product, Ecommerce, CRM, Creative, Retail, Amazon, and agency partners to ensure consistent execution across every customer touchpoint.

What You’ll Do

Own and maintain the integrated marketing calendar, ensuring alignment across campaigns, product launches, ecommerce initiatives, CRM, social media, influencer activity, and retail programs.

Own and maintain the integrated content calendar, ensuring content priorities support business objectives and customer engagement goals.

Translate brand, product, and business priorities into actionable campaign plans, timelines, deliverables, and execution frameworks.

Manage campaign execution from briefing through launch, ensuring all dependencies, assets, approvals, and stakeholders remain aligned.

Serve as the operational leader for marketing execution, proactively identifying risks, removing bottlenecks, and improving processes across teams.

Cook up day-to-day relationships with creative, content, influencer, and agency partners, including briefing, timeline management, feedback loops, and deliverable tracking.

Lead influencer program execution, ensuring campaigns and partnerships are delivered effectively and on brand.

Identify and implement AI-powered tools and automation opportunities that improve content planning, workflow efficiency, campaign execution, and performance insights.

Partner cross-functionally with Ecommerce, Product, CRM, Retail, Amazon, and Creative teams to ensure launch readiness and consistent customer experiences.

Monitor campaign and content performance, develop reporting summaries, and surface actionable recommendations for optimization.

Lead and develop the Content Creator & Social Media Specialist role, providing direction, coaching, prioritization, and feedback.

Facilitate planning and status meetings that drive accountability, visibility, and execution across the organization.

What It Takes

5–8 years of experience in marketing operations, integrated marketing, content operations, campaign management, or related disciplines.

Experience managing multi-channel marketing calendars and campaign execution within consumer brands, DTC, ecommerce, or retail environments.

Demonstrated success translating strategic priorities into executable plans and measurable results.

Familiarity with AI tools and marketing technologies, with the ability to apply them to streamline workflows, enhance planning, and improve execution outcomes at scale.

Experience working cross-functionally across marketing, ecommerce, product, creative, and agency teams. Prior people leadership or team management experience preferred.

Strategic thinker who can connect business priorities to execution plans.

Exceptional organizational and project management skills.

Strong communicator who builds alignment across teams and stakeholders.

An analytical mindset with the ability to identify insights and optimization opportunities.

Highly adaptable and comfortable managing competing priorities in a fast-paced environment.

A process-oriented leader who continuously seeks opportunities to improve efficiency and execution quality.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or equivalent professional experience.

Experience with project management, workflow, and collaboration tools.

Experience with social media management, CRM, content management, and reporting platforms.

Strong proficiency in Microsoft Office and Google Workspace.

Experience within consumer products, travel, lifestyle, or ecommerce brands preferred.

About Travelpro®

Travelpro® was founded by airline pilot Bob Plath, whose firsthand travel experience inspired the invention of the original Rollaboard® suitcase — changing modern travel forever. Today, we are building on that legacy as we evolve into a modern mobility and travel lifestyle brand designed for today’s global traveler. Our products combine aviation-level performance with elevated design, helping ambitious people move confidently through every journey.

Travelpro® Tested By The Best. Designed For What’s Next.

Travelpro® is an equal opportunity employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other protected characteristic under applicable law.

Travelpro® is a drug-free workplace.