Content Marketing Manager, Market Research

About the role

We’re hiring a Content Marketing Manager to turn ApartmentIQ data into the content that defines how the multifamily industry thinks about pricing, supply, and competition. You’ll act as a multifamily analyst using Explore Pro, our market research platform, for insights, then translate them into newsletters, social, email, blog content, reports, and beyond.

Responsibilities

• Data Analysis & Insights Synthesis
• Data Mining: Ability to navigate complex proprietary data platforms (e.g., Explore Pro) to identify market-moving trends in multifamily rent, concessions, and supply pipelines.
• Insight Translation: Mastery of converting raw data points into actionable market intelligence and "must-read" narratives for industry stakeholders.
• Data Integrity & QA: Rigorous attention to detail to ensure 100% accuracy in data reporting, protecting the brand’s reputation as a single source of truth.
• Multi-Format Narrative Excellence
• Cross-Channel Copywriting: Proficiency in adapting a core data story into diverse formats, including white papers, executive emails, social posts, and short-form video scripts.
• Visual Storytelling: Competency in designing or directing the creation of charts and data visualizations that make complex multifamily dynamics easy to digest.
• Editorial Management: Proven ability to manage a high-velocity editorial calendar, ensuring consistent output across newsletters, blogs, and LinkedIn.
• Content Operations
• Workflow Design: Experience building content using LLMs (Claude, ChatGPT) to scale drafting, repurposing, and personalization.
• Voice Preservation: Ability to use AI as a leverage tool while maintaining a distinct, human-centric brand voice and avoiding "generic" AI-generated output.
• Growth Marketing & Performance Measurement
• Omnichannel Distribution: Skill in orchestrating content across owned (email/blog), earned (industry citations), and paid channels.
• Attribution & Analytics: Ability to measure and report on content ROI through metrics like organic traffic and social reach.
• Franchise Development: Strategic thinking required to build "compounding" content series (e.g., recurring monthly/quarterly reports) that build long-term audience loyalty.
• Strategic Collaboration
• Product Marketing Partnership: Ability to collaborate with product teams to translate technical features and data enhancements into value-driven launch content.
• Market Reactivity: Agility to produce high-quality "newsjacking" content tied to major industry moments, such as M&A activity or NMHC data releases.

Requirements

• 4–7 years of multifamily research, analysis, or journalism experience, working closely with marketing, ideally at a data-rich Real Estate company
• Experience owning an editorial calendar and shipping consistently against deadlines.
• Demonstrable track record building and shipping AI-native content workflows: You can describe your stack and show examples of content you produced with AI in the loop that performed.
• Strong analytical foundation: You can navigate a data platform, ask the right questions, and translate findings into a narrative without losing precision.
• Working knowledge of SEO fundamentals: Keyword research, on-page, internal linking, technical basics, and emerging AEO/GEO best practices.
• Comfort with a marketing stack: CMS, email platforms (HubSpot), social schedulers, GA4, Search Console.

Qualifications

• Master's degree in Marketing, Communications, Journalism, or related field
• Proven experience in content creation and distribution
• Excellent communication skills and the ability to write compelling copy
• Ability to work independently and manage multiple projects simultaneously
• Experience with data visualization tools and platforms

Skills

• Proficiency in data analysis and interpretation
• Strong writing and editing skills
• Experience with content management systems and marketing automation tools
• Knowledge of SEO best practices
• Ability to work with data platforms and analytics tools

Benefits

• Remote-first work environment
• Competitive compensation package
• Paid time off
• Health and wellness benefits
• Security and protection benefits
• Retirement savings plan

Pay

Competitive salary based on experience and qualifications.

Schedule

Full-time position with flexible working hours to accommodate remote work.