Content Marketing Manager

Accountabilities

• Lead the development, execution, and optimization of content strategies that educate audiences, increase engagement, and support business growth.
• Develop and implement content strategies aligned with organizational goals, audience needs, and brand positioning.
• Establish editorial standards, content workflows, and scalable processes to improve quality and efficiency.
• Create and manage a content calendar covering newsletters, social media, whitepapers, thought leadership materials, and other formats.
• Write, edit, and refine high-quality content that is clear, accurate, engaging, and aligned with the organization’s mission.
• Own newsletter strategy and optimization efforts to increase engagement and drive audience conversion.
• Grow social media presence by developing meaningful content that supports awareness and audience engagement.
• Collaborate with marketing, clinical experts, research teams, and other stakeholders to produce credible and impactful content.
• Track content performance metrics and use insights to improve messaging, formats, subject lines, and audience engagement.
• Leverage AI tools and emerging technologies to improve content creation processes and increase efficiency.

Requirements

• Experienced content marketing professional with strong storytelling abilities, healthcare industry knowledge, and the ability to manage multiple priorities in a remote environment.
• 5+ years of experience in content marketing, editorial, communications, or a related field.
• Experience creating content within a healthcare, health benefits, or healthcare services organization.
• Strong writing portfolio demonstrating the ability to create clear, compelling, and audience-focused content.
• Experience managing multiple projects, deadlines, and content workflows effectively.
• Strong collaboration skills with the ability to work with subject matter experts and cross-functional teams.
• Excellent organizational skills with a structured approach to planning, prioritization, and execution.
• Familiarity with AI-powered content tools and enthusiasm for using technology to improve workflows.
• Strong understanding of content strategy, audience engagement, and performance optimization.
• Experience creating content for both consumer and business audiences is preferred.
• Familiarity with content design principles and digital storytelling practices is a plus.

Benefits

• Competitive salary range of $80,000 to $110,000 USD, depending on experience, location, skills, and qualifications.
• Comprehensive health, dental, and vision benefits for employees and eligible dependents.
• An annual cash incentive program.
• 401(k) retirement plan with company matching contributions.
• Flexible paid time off to support work-life balance.
• Remote work flexibility with the ability to work from anywhere in the United States.
• Access to healthcare support services for employees and dependents.
• Opportunity to contribute to meaningful healthcare-focused initiatives that improve patient experiences.
• A collaborative remote culture with opportunities to work alongside passionate colleagues.