Content Marketing Manager

Essential Duties and Responsibilities

• Create blog posts, ebooks, guides, webinar content, website copy, organic social content, and occasional email or campaign copy.
• Contribute ideas to the broader editorial calendar by identifying audience needs, industry developments, and timely content opportunities.
• Manage assigned content projects from initial concept through research, drafting, stakeholder review, revision, publication, and promotion.
• Help manage Higher Logic's organic social media channels, including content planning, writing, scheduling, publishing, engagement, and performance reporting.
• Create social media carousels, short-form videos, and other visual content using established design templates.
• Interview and collaborate with subject matter experts to translate complex ideas, product information, research, and industry trends into clear and useful content.
• Adapt messaging for different audiences, formats, and channels while maintaining a consistent Higher Logic brand voice.
• Apply SEO and digital discoverability best practices to content planning and production.
• Manage freelance writers and other external content partners when projects are outsourced, including developing briefs, providing feedback, and maintaining deadlines and quality standards.
• Review content and social performance to identify lessons and opportunities for improvement.
• Collaborate closely with demand generation, product marketing, customer marketing, brand, design, subject matter experts, and other partners across Higher Logic.

Knowledge and Abilities Required

• At least three years of relevant experience in content marketing, editorial, communications, or a related field.
• Experience writing and editing both long-form and short-form content for multiple formats.
• Working knowledge of SEO principles and their application to content creation.
• Comfort using AI-powered tools and documented workflows to accelerate content development, streamline repeatable tasks, and improve team efficiency, while maintaining strong editorial judgment and quality control.
• Strong editorial judgment and the ability to turn complex or loosely defined topics into accessible, audience-focused content.
• Strong project-management and organizational skills, with the ability to manage multiple projects and deadlines.
• The initiative and judgment to move work forward independently while knowing when to seek input or collaboration.
• Comfort using performance data to evaluate content and inform future work.
• Experience collaborating with designers, marketers, subject matter experts, and other stakeholders.
• A bachelor's degree in marketing, communications, journalism, or a related field, or equivalent relevant professional experience.

Preferred Qualifications

• Experience managing organic social media channels for a brand or organization.
• Experience managing freelance writers, agencies, or content vendors.
• Familiarity with B2B SaaS, associations, membership organizations, online communities, or marketing technology.
• Familiarity with tools such as WordPress, Semrush, GA4, HubSpot, Salesforce, Hootsuite, Canva, ChatGPT, or Riverside.