Content Marketing Manager

About the role

We are hiring a Content Marketing Manager to build and run everything Hexmodal publishes. Our buyer is a facilities manager or director at a hospital. Many of them were electricians, plumbers, or HVAC technicians before they moved into management. They are accountable for emergency lighting, fire extinguishers, cold storage, and room pressure across dozens of buildings, and for proving to a Joint Commission surveyor that every one of those tests actually happened. They are practical, mobile (not at their desks), short on time, and immediately suspicious of vendor-speak. You will write for that person across four areas. Demand content, meaning the blog and our SEO program against the compliance questions our buyers genuinely search. Proof content, meaning customer case studies you source, interview, write, and get approved. Field and sales material, meaning conference presentations, speaking submissions, webinars, and the one-pagers and enablement assets our sales and partnerships teams request through creative briefs. And product content, meaning launches and new capabilities. This is a hands-on role. You can bring in contractors when a project calls for it, you will partner with a designer on visuals, and you will build final assets yourself from our templates rather than handing off a document. You are inheriting an early-stage foundation. There is a small case study library, a new website that needs its content simplified, an SEO program in its first months, and a set of email templates. There is no content calendar yet and no measurement baseline. Most of what exists you will rebuild. You will be measured on influenced pipeline, meaning the pipeline our campaigns generate with your content behind them.

Responsibilities

• Create demand content (blog and SEO targeting compliance questions)
• Produce proof content (source, interview, write, and get approval for customer case studies)
• Develop field and sales material (conference presentations, speaking submissions, webinars, one-pagers, enablement assets)
• Create product content (launches and new capabilities)
• Establish and maintain a content calendar with named audiences, purposes, and distribution channels
• Set up an intake process with sales and partnerships for creative briefs, prioritizing requests and communicating turnaround times
• Partner with a designer on visuals and build final assets from templates
• Measure and report influenced pipeline using HubSpot
• Simplify website content on the top 10 pages
• Launch and sustain a webinar program (4 sessions in the first 180 days)
• Drive measurable SEO gains on priority compliance topics
• Organize and maintain a sales and partnerships asset library

Qualifications

• Four or more years of B2B content marketing experience, with a proven ability to write and ship on a consistent calendar (fewer years considered with direct healthcare or facilities experience)
• Ability to write well for practical, technical audiences — translating unglamorous subjects into useful content without condescension, padding,