Content Marketing Manager

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences.

About the role

AppLovin Ads is one of the largest growth channels available to consumer brands—most just haven’t discovered it yet, or don’t yet understand how it can transform their business. Your job is to change that by creating content that gets new consumer advertisers to launch on AppLovin and sets them up to succeed once they do.

Responsibilities

• Own the advertiser content program end to end. You set the calendar, write the pieces, decide where the content gets distributed, publish, track performance, and iterate.
• Create content that accelerates consumer advertisers launching on AppLovin Ads. Figure out the topics most likely to resonate, what formats to use, and where to reach the audience.
• Make sure advertisers have the information they need to be successful on AppLovin Ads once they’ve launched. Get ahead of the most common failure points and build playbooks, tutorials, and guides that help advertisers succeed.
• Create seasonal content campaigns around key advertiser moments like BFCM and Q1. Plan for what’s coming and stay ahead of the curve.
• Track what’s working and kill what isn’t. The content you create should result in advertisers launching and scaling on AppLovin.

Requirements

• You are an exceptional writer. You can distill complex advertising topics into content that's clear, compelling, and polished—without the help of a copyeditor.
• You move fast and would rather publish and iterate than wait until something is perfect.
• You are self-directed. This isn’t a role where you’ll be given an existing content playbook to execute—you’ll build it yourself and won’t need someone to tell you where to start. The calendar you build is the calendar you execute.

Qualifications

• 3+ years experience writing content for a performance marketing or adtech audience. You’ve published work you can point to.
• Familiarity with PostHog, Superset, Trino or other big data platforms. Ideally you will query large datasets to find your own answers, not wait for someone to pull a report.
• Video scripting or production experience.
• Ad platform background—you've marketed to advertisers, not just to consumers.

Benefits

• Equity eligible
• Health Insurance: Medical, Dental, Vision, Life, Disability
• Retirement Benefits: 401(k) Retirement Plan
• Paid Time Off: Unlimited Discretionary Time Off
• Paid Holidays: 10 paid holidays per year
• Paid Sick Leave: 80 hours per year

Pay

CA Base Pay Range $153,000—$200,000 USD