Content Marketing Manager

About the role

Establish AcuityMD as the leading voice in MedTech commercial excellence by creating and distributing high-quality content that educates the market, amplifies our brand narrative, and supports demand generation efforts.

Responsibilities

• Own the creation and execution of AcuityMD’s content calendar across blog, email, social, customer stories, and thought leadership programs
• Partner with the Head of Brand & Communications to translate company narrative, positioning, and market insights into compelling content
• Write and edit a wide range of content including articles, reports, case studies, event content, executive bylines, and customer success stories
• Support Flywheel and other major company events through content development before, during, and after the event
• Manage content production workflows and coordinate with internal subject matter experts, customers, freelancers, and agencies
• Develop content that supports demand generation campaigns and helps prospects move through the buyer journey
• Partner with Product Marketing to bring new products, features, and customer success stories to market
• Drive content distribution across owned, earned, and social channels to maximize reach and engagement
• Measure content performance and use data to continuously improve content quality, audience engagement, and business impact
• Maintain a high bar for editorial quality, consistency, and brand voice across all published content

Your Profile

• 5+ years of experience in content marketing, editorial, communications, journalism, or a related field
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience
• Exceptional writing and editing skills with the ability to simplify complex topics into engaging, credible content
• Experience developing content for multiple formats and stages of the buyer journey
• Strong interviewing and storytelling abilities, particularly when working with customers and subject matter experts
• Proven ability to manage multiple content projects and deadlines in a fast-paced environment
• Analytical mindset with experience using performance data to optimize content strategy
• Strong collaboration skills and ability to work cross-functionally with marketing, sales, customer success, product, and executive stakeholders
• Hightly organized, self-directed, and comfortable taking ownership from idea through execution

Nice to Haves

• Experience in B2B SaaS, healthcare, MedTech, or other complex technology markets
• Background in journalism, editorial, research, or communications
• Experience supporting executive thought leadership or ghostwriting programs
• Familiarity with SEO, content distribution, and marketing automation platforms
• Experience producing content tied to conferences, webinars, or field marketing initiatives

Pay

$105,000 - $145,000 base salary range

Schedule

Full-time