Content Manager (Tik Tok Shop)

About the role

DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. We are looking for a full-time Live Stream Manager (TikTok Shop) to own the strategy and execution of live shopping on TikTok Shop across our portfolio of brands. This is a highly hands-on role suited for someone who thrives in fast-paced, ambiguous environments and is comfortable operating both strategically and tactically. You will play a key role in shaping how DNAM shows up on TikTok Shop, from content strategy to live execution.

In this role, you will oversee and drive performance across:

• Live stream planning & execution
• Host and creator management
• Product selection & merchandising for live
• Performance tracking & optimization
• TikTok Shop-specific strategy and growth

You will partner closely with Marketing, Merchandising, and Operations teams to ensure product, messaging, and timing are aligned to maximize live stream performance. This role requires a strong understanding of TikTok content dynamics, live selling formats, and conversion optimization, along with the ability to move quickly and iterate in real time.

Responsibilities

• Own the end-to-end live commerce strategy for TikTok Shop
• Plan, schedule, and execute live streams across multiple brands
• Identify, recruit, and manage creators and hosts for live selling
• Select and merchandise products based on trends, inventory, and performance data
• Monitor live performance in real time and adjust tactics to maximize conversion
• Analyze post-stream performance and optimize future streams
• Partner with Marketing to align live streams with campaigns and product drops
• Collaborate with Operations to ensure inventory readiness and fulfillment alignment
• Stay up to date on TikTok trends, features, and algorithm changes
• Build repeatable processes and playbooks to scale TikTok live commerce

Qualifications

• 2-5 years of experience in live commerce, social commerce, or digital content (TikTok Shop strongly preferred)
• Strong understanding of TikTok Shop ecosystem, including live selling best practices
• Experience managing creators, influencers, or live hosts
• Proven ability to drive revenue through TikTok or social commerce channels
• Strong instincts for content, pacing, and audience engagement
• Highly self-motivated with the ability to operate independently and take ownership
• Comfortable working in ambiguous environments and making real-time decisions
• Strong analytical skills with the ability to track and improve conversion, AOV, and engagement metrics
• Excellent organizational and time management skills
• Strong communication skills and ability to collaborate cross-functionally

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.