Content Manager- American Nurses Credentialing Center

About the role

The Communications and Strategic Engagement team is seeking a high-performing and dedicated Content Manager. This role plays a key role in shaping the voice of the American Nurses Enterprise through compelling, strategic, and timely written content.

Responsibilities

• Create and manage high-impact editorial content across a variety of platforms, including websites, emails, speeches, social media, publications, and executive communications.
• Serve as a trusted storytelling partner, curating and amplifying the experiences of nurses and leaders to elevate the Enterprise brand.
• Work in close partnership with the chief executive office, chief communications office as well as other confidential teams to draft and develop highly sensitive content.
• Translate complex issues—including health policy and workforce trends—into content that resonates with both internal and external audiences.
• Support senior leaders with speechwriting, remarks, and other communications needs.
• Identify, curate, and elevate powerful stories from nurses, members, and stakeholders that bring the Enterprise’s mission and brand to life.
• Develop executive-level communications including speeches, presentations, letters, and internal/external messages, as well as sensitive content and information required for executive engagement.
• Maintain an editorial calendar aligned with organizational initiatives, campaigns, and policy priorities.
• Maintain an executive editorial calendar, including confidential content and schedules for top-to-top communication.
• Stay up to date on health policy issues and workforce challenges affecting nurses; collaborate with policy and advocacy teams to ensure content reflects current priorities.
• Authorship and handling of highly sensitive information.
• Ensure consistency of tone, voice, and messaging across all written content.
• Support the development and maintenance of enterprise-wide editorial guidelines.
• Write and edit original content for digital platforms, email campaigns, print materials, video scripts, op-eds, and more—ensuring clarity, accuracy, and brand alignment.
• Prepare content for a wide range of formats and settings, including conferences, board meetings, internal updates, and stakeholder outreach, including executive, and confidential communication.
• Handle highly confidential information sources, content sources, as well as intimate content development directly with the executive officer team.
• Be a key point of contact for executive office for content development, ensuring highly confidential and proprietary executive content is being developed and published.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field (master’s degree preferred).
• Related work experience 5–7 years of experience in content development, communications, journalism, or related fields.
• Exceptional writing, editing, and storytelling skills across multiple formats and platforms.
• Demonstrated experience supporting senior executives with communications, presentations, and speechwriting.
• Demonstrated experience developing and handling highly confidential and sensitive information.
• Understanding of public policy issues, preferably in health care or nursing.
• Proven ability to synthesize complex topics into clear, compelling content for diverse audiences.
• Highly organized with strong project management skills and attention to detail.
• Collaborative, proactive mindset with the ability to work cross-functionally and manage multiple deadlines.
• Nursing background highly preferred.
• Familiarity with nursing or health workforce issues.
• Experience using content management systems, email marketing platforms, and analytics tools.