Content Experiences Senior Consultant

Essential Duties And Responsibilities

• Develop strategic content experiences in alignment with enterprise and line of business strategies, goals and objectives.
• Build and manage content experience strategies, processes, legal/compliance/risk review processes, paid media strategies, measurement and reporting for all active campaigns.
• Participate in content experience creative asset production.
• Drive brand and company awareness, consideration and conversion through strategic content experiences, media plans and creative executions.
• Ensure brand visual and voice consistency across content experience executions.
• Create recommendations for innovative content marketing experiences, initiatives and solutions.
• Build and maintain partnerships with leaders across marketing and the enterprise, as well as with social media channel and agency partners.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
• Five years of related experience or an equivalent combination of education and experience.
• In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital).
• Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity.
• Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market.
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders.
• Ability to provide direction, coaching and mentor experienced teammates.
• Fluent in Excel and PowerPoint, preparing presentations for senior level teammates.
• Expertise with social media channels including Facebook, Instagram, Pinterest, LinkedIn, SnapChat, YouTube, etc.