Content Development Specialist

About the role

The Social Media & Content Development Specialist develops, executes, and optimizes integrated content campaigns that support business objectives. The role serves as the day-to-day steward of the organization’s social media presence, grows audiences among clients, prospects, and key stakeholders, and translates strategic priorities into impactful content and campaigns across digital channels.

Responsibilities

• Develop and execute integrated social media campaigns aligned with business, marketing, industry, and communications objectives.
• Create campaign strategies, content plans, messaging frameworks, and channel-specific activation plans.
• Manage end-to-end execution, including planning, content development, publishing, community management, and reporting.
• Partner with internal stakeholders and external agencies to deliver campaigns effectively and on time.
• Identify opportunities to use emerging trends, platform features, and industry conversations to increase reach and engagement.
• Manage paid social campaigns, including audience targeting, budget oversight, creative coordination, performance tracking, and optimization.
• Manage social communities across LinkedIn, X, Instagram, Facebook, YouTube, and emerging channels such as Reddit and Substack.
• Grow North America audiences of clients, prospects, and key stakeholders.
• Monitor conversations, comments, mentions, and direct messages and ensure timely, professional engagement.
• Develop scalable approaches that enable employees to become brand advocates.
• Build relationships with followers, customers, advocates, and influencers.
• Monitor and escalate sensitive issues, coordinating responses with communications, legal, the global social team, and business stakeholders.
• Foster meaningful dialogue and active online communities that support brand objectives.
• Collaborate with communications, marketing, subject-matter experts, and executives to develop compelling content.
• Create and manage editorial calendars aligned with campaign priorities, events, product launches, and thought leadership initiatives.
• Adapt messaging for different audiences, channels, and formats, including posts, videos, graphics, short-form content, and employee advocacy materials.
• Ensure brand consistency, quality, and adherence to corporate messaging standards.
• Champion the MyFirstAIJob campaign across owned TCS channels.
• Track and analyze campaign and channel performance using social media analytics tools.
• Monitor engagement, reach, impressions, audience growth, click-through rates, and conversions.
• Generate regular reports and insights to inform future content and campaign strategies.
• Conduct A/B testing and continuously optimize content, audience targeting, and campaign performance.

Qualifications

• Demonstrated experience developing and executing integrated social media and content campaigns.
• Strong writing, communication, content-planning, and channel-specific messaging skills.
• Experience managing organic and paid social Campaigns, including targeting, budgets, creative coordination, measurement, and optimization.
• Experience managing online communities across major and emerging social platforms.