Content Designer III — Loyalty

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy.

About the role

As a Content Designer III on the Experience Design team, you will join a worldwide team of Product Designers, Content Designers, and Researchers delivering cohesive end-to-end experiences. Reporting to the Senior Content Design Manager for Supply and Membership, you will define content direction for Loyalty and connected Membership spaces with accountability for product outcomes, not just deliverables.

Responsibilities

• Operate as an expert content practitioner who leads by example, takes a holistic view of the experience, and owns work from strategy through delivery.
• Drive alignment on content vision and narrative for Loyalty and Membership.
• Guide roadmap decisions with user-centric insights that connect customer needs to business goals.
• Evolve a cohesive content strategy across product areas, accounting for accessibility and global readiness.
• Design intuitive, accessible content for onboarding, transactional flows, notifications, and more.
• Apply IA methods and content systems to deliver scalable solutions within our design system.
• Synthesize qualitative, quantitative, and business data into actionable content insights.
• Design and run content tests with Research and Product partners; use findings to improve metrics.
• Influence, persuade, and negotiate with stakeholders in Marketing, Brand, and Legal to achieve messaging cohesion across channels and touchpoints.
• Partner with Engineering, Localization, and Accessibility teams to deliver inclusive, readable, translatable content.
• Foster continuous improvement within XD and partner teams.

Qualifications

• Bachelor's degree in a related technical field; or equivalent related professional experience in core skills such as UX Writing, content audits and analysis, content mapping and modeling, information architecture, content planning and sourcing, conversational design, and storytelling (this is not a content marketing role).
• 5+ years of experience as a Content Designer, UX writer, or Content Strategist.
• Strong skills in presenting compelling rationale and narratives behind content strategies and decisions to peers, partners, and key stakeholders — such as Legal, Marketing, Security, Product, and top leadership.
• Expertise in persuasion and negotiation with stakeholders to create optimal experiences that balance both traveler needs and business objectives.
• Experience applying human-centered design (HCD) practices to product experiences.

Preferred Qualifications

• Experience taking a thoughtful, empathetic, and inclusive approach to design that meets every user where they are.
• Experience in solving complicated content problems for multiple user segments and can develop content solutions across brands.
• Maintain a portfolio of work that showcases your skills as a design thinker and honed UX writer. We are particularly interested in examples of how your influence enhances cross-functional thinking to drive retention in Loyalty and Membership areas.

Skills

• Expert mastery in content strategy, UX writing, and information architecture, and turn research and data into targeted content solutions.
• Deep experience improving Loyalty journeys across complex, multi-surface product experiences.
• Build messaging frameworks, routing matrices, and pattern guidance that scale consistency, trust, and clarity.
• Balance traveler and business needs, partnering with Product Managers and stakeholders to align content with roadmap and strategy.
• Design experiences that are helpful, human, and inclusive — and raise content quality within your squad and across XD.
• Communicate with confidence: facilitate productive discourse, cultivate feedback, and drive alignment across disciplines.

Locations

Chicago, Austin, Los Angeles, San Jose, San Francisco, Seattle, with other EG Locations up for discussion.

Pay

• Seattle: $137,500.00 to $192,500.00. Employees in this role have the potential to increase their pay up to $220,000.00 based on ongoing, demonstrated, and sustained performance.
• Chicago: $128,000.00 to $179,500.00. Employees in this role have the potential to increase their pay up to $205,000.00 based on ongoing, demonstrated, and sustained performance.
• Austin: $137,500.00 to $192,500.00. Employees in this role have the potential to increase their pay up to $220,000.00 based on ongoing, demonstrated, and sustained performance.
• San Francisco: $149,000.00 to $208,500.00. Employees in this role have the potential to increase their pay up to $238,500.00 based on ongoing, demonstrated, and sustained performance.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience.

Benefits

• Medical, dental, and vision coverage.
• Paid time off.
• Employee Assistance Program.
• Wellness and travel reimbursement.
• Travel discounts.
• International Airlines Travel Agent Network (IATAN) membership.