Content Creator Specialist

Essential Duties & Responsibilities

• Create high quality content for digital channels that fuels top-of-funnel growth, builds brand equity, and helps create consumer trust
• Translate brand priorities, seasonal campaigns and product stories into clear content ideas, messaging, and assets that can be used across owned and paid channels
• Support photo/video productions, including putting together shot lists and assisting in on-set coordination
• Audit content across formats while ensuring consistency and attention to detail
• Audit content calendars and asset organization
• Audit a consistent brand voice, elevated aesthetic and editorial quality across all platform assets and channels
• Collaborate with Creative, Partnerships, Growth and Retention teams to ensure content performs and accomplishes broader marketing objectives across acquisition, engagement and retention and amplifies content storytelling
• Manage vendor, agency and freelance relationships to ensure alignment across projects and act as liaison between internal and external teams
• Stay informed on industry trends, content formats, and best practices to help evolve the brand’s storytelling approach

Requirements

• Bachelor’s degree in Marketing, Communications, Design, Film, or a related field
• 3-5 years of experience in content creation, creative design and development; ideally within luxury, retail, or lifestyle
• Proficiency in content creation and design tools (Adobe Creative Suite, etc)
• Basic video editing or motion experience
• Strong understanding of storytelling, editorial best practices, copywriting, and brand voice
• Experience working in all social media platforms and knowledge of content performance metrics
• Data-driven mindset with the ability to measure and optimize content effectiveness
• Self-starter with exceptional organizational, prioritization, collaboration, and communication skills
• Passionate about social trends, interior design, and the intersection of performance and brand marketing
• Team Player – Must be able to manage and work with various members of creative, ecommerce and social teams

Preferred Experience

• Photography, videography, or styling experience
• Understanding of SEO and digital best practices
• Experience with luxury retail and/or eCommerce D2C brands
• Understanding of retail calendar and seasonal process
• Passion for interior design and the luxury home industry