Content Creation Specialist

Job Description

The Content Creation Specialist is responsible for developing high-quality, strategic content that supports demand generation, brand awareness, and customer engagement across digital and traditional channels. This role blends storytelling, data-driven decision-making, and modern tools—including AI—to efficiently produce compelling content aligned with marketing objectives.

Key Responsibilities

• Plan, research, and create engaging content for multiple channels, including: Blog articles, white papers, case studies, and eBooks
• Create social media content and campaigns
• Write website copy and landing pages
• Develop and manage email and direct marketing campaigns
• Align content with marketing and demand generation goals by collaborating with internal stakeholders
• Develop and maintain a consistent brand voice across all content formats
• Leverage AI tools (e.g., generative AI, content optimization platforms) to accelerate content creation and editing workflows
• Generate content drafts, outlines, and variations
• Optimize content for SEO/AEO, readability, and engagement
• Apply critical thinking and editorial judgment to refine AI-generated content for accuracy, tone, and brand alignment
• Stay current on emerging AI tools and recommend new efficiencies and best practices
• Cross-functional collaboration:
• Interview internal and external subject matter experts to develop accurate, insightful content
• Partner with Sales, Product Marketing, Engineering, and Product Development teams to produce technical and educational content
• Collaborate with Product Marketing Managers and design teams to create visually compelling assets (infographics, eBooks, etc.)
• Social Media & Campaign Execution
• Plan and execute social media campaigns aligned with marketing initiatives
• Manage content calendars and publishing schedules across channels
• Monitor trends and recommend new platforms or opportunities for engagement
• Public Relations & Communications
• Support PR initiatives by drafting and distributing press releases
• Identify and develop both internal and external newsworthy content opportunities
• Ensure alignment between PR efforts and digital/social amplification strategies
• Content Performance & Optimization
• Track and analyze performance metrics (engagement, conversions, traffic)
• Use insights to refine content strategy and improve results
• Conduct regular content audits and updates
• Technical Content Support
• Develop and maintain technical documentation, including blog posts, white papers, and educational materials
• Adapt tone and complexity based on audience knowledge level
• Participate in content reviews with stakeholders to ensure accuracy and clarity

Required Skills

• Exceptional written and verbal communication skills
• Strong storytelling ability with attention to clarity, tone, and audience
• Demonstrated ability to manage multiple projects and deadlines
• Experience using AI tools to enhance content creation and productivity
• Strong critical thinking and problem-solving skills
• Skilled in using graphic design, photography, and video to tell a story
• Able to work on their own, anticipate questions or problems, and work through a solution

Preferred Qualifications

• Bachelor’s Degree in Marketing, Communications, Journalism and/or five years’ experience in a related field
• Proficiency in MS Office, including use of CoPilot to efficiently handle workload
• Familiarity with Adobe suite applications and/or Canva experience
• Able to communicate in English

ADA Physical/Mental/Workplace Requirements

Occasional lifting up to 25 lbs. Sitting, working at desk/personal computer for extended periods of time. Primary work environment is professional corporate office.

Gorbel® is an Equal Opportunity Employer

that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Gorbel® is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform their job related duties.