Content Creator/Graphic Designer

Key Responsibilities

• Create presentation decks for sales presentations, capabilities overviews, and internal briefings.
• Design graphic content across various formats, including brochures, one-page overviews, case studies, trade show graphics, signage, advertisements, infographics, email graphics, and social media assets.
• Publish digital content in HubSpot, including landing pages, email campaigns, blog layouts, calls-to-action, and web graphics.
• Aid in brand integration for newly acquired companies, refreshing and unifying marketing collateral as the organization grows.
• Adapt visual identity for distinct audiences and business units while maintaining brand standards.
• Develop technical marketing content, collaborating with subject matter experts and marketing leadership.
• Contribute creative ideas to campaigns, product launches, and events.

Required Qualifications

• A professional portfolio of work demonstrating design and content creation.
• Strong proficiency in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop.
• Working knowledge of HubSpot or ability to quickly learn marketing automation platforms.
• Proficiency in Canva, including working within established brand kits and templates.
• Two or more years of content creation and graphic design experience, preferably in B2B, industrial, manufacturing, or technical services.
• Demonstrated ability to work quickly and efficiently under tight deadlines.
• Solid writing and editing fundamentals, with attention to detail in proofing copy and design.

Preferred Qualifications

• Experience at companies that have grown organically and through acquisition.
• Exposure to marketing in industrial services, manufacturing, energy, or engineered products.
• Photography, video editing, or motion graphics capabilities.
• Experience supporting trade shows and industry events.
• Familiarity with SEO fundamentals and content performance metrics.
• Copywriting and content narrative development skills.