Content Creator for Healthy Snack Brand (Instagram & TikTok)

About the role

This is a freelance, hourly role. You will be responsible for creating short-form video content for the brand's Instagram and TikTok channels. You will concept, film, and edit content that feels native to each platform, authentic to the brand, and genuinely resonant with health-minded women.

Responsibilities

• Concepting, filming, and editing short-form Reels and TikToks on an ongoing basis
• Appearing on camera as a brand-aligned personality, not just a faceless editor
• Staying on top of trends, sounds, and formats across Instagram and TikTok and adapting them for the brand
• Collaborating with our team on product launches and seasonal content
• Delivering engaging content consistently and on schedule

Requirements

• Someone with a genuine passion for health, fitness, and clean living; this should come through clearly in your existing content
• An active personal presence on Instagram or TikTok (please share your handles when applying and note that follower count matters less than the quality and consistency of your content)
• Comfortable and natural on camera
• Skilled at video editing using tools like CapCut, InShot, or similar
• Self-directed, reliable, and easy to communicate with remotely (or can work in person in our NYC office)