Content Creator, Entertainment

We need to output HTML fragment with sections: About the role? Actually we need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. We need to extract content from posting. Let's parse the posting: - Intro about USA TODAY Co. (company description) - could be "About the role"? Actually "About the role" is a heading for description of role. The posting includes: "USA TODAY is seeking a dynamic Content Creator to amplify our Entertainment journalism across our website, app, social platforms and newsletters, expanding its reach and deepening audience engagement. This role is right for you if you’re passionate about entertainment, from books, movies and music to television and celebrity news. The ideal candidate is a dynamic, personality-driven creator with deep experience in entertainment content creation and a strong understanding of how entertainment audiences discover and engage with news. You are comfortable on camera and know how to build a personal connection with audiences through compelling, platform-native storytelling, particularly video, social media and newsletters. This is not a traditional producer, social media or newsletter management role. Your primary focus will be creating distinctive content and designing a cohesive off-platform audience experience. You will work strategically across Instagram, TikTok, YouTube, Reddit and emerging platforms to reach younger and traditionally underserved audiences, deepen engagement and turn successful ideas into repeatable growth strategies. This role may require working extended hours, including evenings, weekends and holidays, sometimes unexpectedly, when news requires it. This role is remote and can be based anywhere in the US, except for Alaska, Hawaii and Wyoming. If you live near one of our local newsrooms, you may have the option to use that as a base of operations." That's description of role. Could be "About the role" section. Then "Responsibilities" list: bullet points after "Responsibilities". Let's extract: - Curate and program the USA TODAY Entertainment homepage and craft app alerts to showcase timely, relevant, and high-performing content. - Create engaging social content that reflects USA TODAY’s voice and resonates with USA TODAY Entertainment audiences, including video. - Curate and/or write our USA TODAY Entertainment newsletters, deepening 1:1 connection with our audience. - Partner with reporters, editors, and audience development teams to amplify coverage and identify promotional opportunities, including live events, comments and AMAs. - Execute on our user-generated content strategy, packaging this content for use on site and off-platform, in addition to managing influencer outreach and partnerships as needed. - Assist with optimization of on-site content for discoverability. - Experiment with emerging platforms and tools to further accelerate our audience growth. - Help with live coverage for breaking news and tentpole events. That's responsibilities. Then "Requirements" list: after "Requirements". Let's extract: - Bachelor’s degree in communications, journalism, public relations or related field or equivalent combination of education and experience. - 3+ years of experience, preferably in a digitally-focused news organization. - Journalism experience or education is mandatory, as is entertainment-specific experience. - Experience creating content optimized for social media, newsletters or search and experience with SEO, Instagram, YouTube and TikTok at a minimum. - Commitment to detail, accuracy and fairness and an understanding of journalistic ethics and best practices. - Ability to multitask and excel under deadline pressure, using time efficiently. - Comfort using analytics tools such as Parse.ly, Google Analytics, Google Trends, and social and newsletter engagement insights to make data-informed decisions is also a plus. - Technical Specifications: Comfort using analytics tools such as Parse.ly, Google Analytics, Google Trends, and social and newsletter engagement insights to make data-informed decisions is also a plus. (duplicate) - Expertise creating content on TikTok, YouTube and Instagram is required at a minimum. - Experience with video editing tools in-app, and third-party tools like Canva, Premiere and more. - Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox is preferred. - Excellent communication skills, both written and verbal, to collaborate across teams. We need to avoid duplication. Also note "Technical Specifications:" line is duplicate of earlier line; we can combine. Also "Qualifications" maybe same as Requirements? The instruction says we can have sections like Qualifications, Skills. We could separate Requirements (education/experience) and Skills (technical). But we need to only include sections when posting has real specific content. We have both. We could create: - About the role (description) - Responsibilities (ul) - Requirements (ul) maybe includes education, experience, journalism, entertainment-specific. - Skills (ul) includes technical skills: content creation for social media, SEO, platforms, video editing, distribution tools, analytics, communication. But we need to ensure we don't create sections with filler like "commensurate with experience". Not present. Pay: The posting includes: "#Newgnt - Remote The hourly rate for this role will range between $25.48 and $33.65. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable." Thus we have Pay info: hourly rate range. So we should include a Pay section with that info (maybe as

). Not schedule. Schedule: Not explicitly given besides "may require working extended hours, including evenings, weekends and holidays, sometimes unexpectedly, when news requires it." That's schedule info. Could be Schedule section. The instruction: include Schedule section only if posting actually states them. It does mention extended hours etc. So we can include Schedule. Benefits: Not mentioned. No benefits details. So we should not create Benefits section. Qualifications: Could be same as Requirements; but we already have Requirements. Could also have Qualifications separate but might be redundant. Better to have Requirements and Skills. But we need to follow instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose which to include. We'll include:

About the role

... description ...

Responsibilities

...

Requirements

...

Skills

...

Pay

... hourly rate ...

Schedule

... extended hours ...

We must not repeat job title as heading. Not include Job ID etc. We must remove boilerplate: internal careers site note, California privacy notice, EEO, accommodation, etc. Also remove "Application Instructions About ..." and "Application Instructions" etc. Also remove "If you are a California resident..." etc. Also remove "USA TODAY Co. open roles are featured..." etc. Also remove "Note: variable compensation..." maybe keep in Pay? It's part of compensation note; we can include in Pay paragraph. We must preserve all substantive information. So we need to keep the description about role, responsibilities, requirements, skills, pay, schedule. Let's craft the About the role paragraph: combine the description paragraphs into one or multiple

. Probably one

is fine. Now Responsibilities list: each bullet as

. Requirements list: need to include education, experience, journalism mandatory, entertainment-specific experience, experience creating content optimized for social media, newsletters or search and experience with SEO, Instagram, YouTube and TikTok at a minimum, commitment to detail, accuracy, fairness, understanding journalistic ethics, ability to multitask under deadline, comfort using analytics tools (Parse.ly, Google Analytics, Google Trends, social and newsletter engagement insights) to make data-informed decisions is also a plus, expertise creating content on TikTok, YouTube and Instagram required at minimum, experience with video editing tools in-app and third-party like Canva, Premiere, experience with third-party distribution tools like Hootsuite, True Anthem and Echobox preferred, excellent communication skills both written and verbal. We should avoid duplication: there is a line "Technical Specifications: Comfort using analytics tools such as Parse.ly, Google Analytics, Google Trends, and social and newsletter engagement insights to make data-informed decisions is also a plus." That's same as earlier; we can just include once. Skills list: Could include: expertise creating content on TikTok, YouTube and Instagram required at minimum; experience with video editing tools (in-app, Canva, Premiere, etc.); experience with third-party distribution tools (Hootsuite, True Anthem, Echobox) preferred; comfort using analytics tools (Parse.ly, Google Analytics, Google Trends, social and newsletter engagement insights) to make data-informed decisions is a plus; excellent communication skills both written and verbal; maybe also commitment to detail, accuracy, fairness? That's more requirement. But we can keep skills focusing on technical and soft skills. But we need to ensure we don't lose any substantive info. If we put some items in Requirements and some in Skills, we must ensure all are covered somewhere. Let's categorize: Requirements (education/experience): - Bachelor’s degree in communications, journalism, public relations or related field or equivalent combination. - 3+ years of experience, preferably in a digitally-focused news organization. - Journalism experience or education is mandatory. - Entertainment-specific experience is mandatory. Skills/Abilities: - Experience creating content optimized for social media, newsletters or search and experience with SEO, Instagram, YouTube and TikTok at a minimum. - Commitment to detail, accuracy and fairness and an understanding of journalistic ethics and best practices. - Ability to multitask and excel under deadline pressure, using time efficiently. - Comfort using analytics tools such as Parse.ly, Google Analytics, Google Trends, and social and newsletter engagement insights to make data-informed decisions is also a plus. - Expertise creating content on TikTok, YouTube and Instagram is required at a minimum. - Experience with video editing tools in-app, and third-party tools like Canva, Premiere and more. - Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox is preferred. - Excellent communication skills, both written and verbal, to collaborate across teams. We could split: Requirements includes degree, years, journalism, entertainment-specific. Skills includes the rest. Now Pay: The hourly rate range $25.48 to $33.65. Also note base compensation reflective of many factors, variable compensation not reflected may be applicable. We'll include that. Schedule: "This role may require working extended hours, including evenings, weekends and holidays, sometimes unexpectedly, when news requires it." Also remote location info: remote anywhere in US except AK, HI, WY; option to use local newsroom as base. That's more about location/work arrangement, not schedule. Could be part of About the role? But we already have description includes remote etc. Actually the description includes remote and base option. So we can keep that in About the role. Schedule section just about extended hours. Now we need to ensure we don't include any boilerplate like "If you live near one of our local newsrooms, you may have the option to use that as a base of operations." That's substantive; we can keep in About the role. Now produce HTML fragment. Let's craft:

About the role

USA TODAY is seeking a dynamic Content Creator to amplify our Entertainment journalism across our website, app, social platforms and newsletters, expanding its reach and deepening audience engagement. This role is right for you if you’re passionate about entertainment, from books, movies and music to television and celebrity news. The ideal candidate is a dynamic, personality-driven creator with deep experience in entertainment content creation and a strong understanding of how entertainment audiences discover and engage with news. You are comfortable on camera and know how to build a personal connection with audiences through compelling, platform-native storytelling, particularly video, social media and newsletters. This is not a traditional producer,