Content, Creator and Partnerships Lead, House of Atlas

Responsibilities

• Build and run the ambassador and influencer program from scratch, with TikTok and Instagram as the primary channels
• Develop the TikTok Shop affiliate architecture: creator recruitment, brief development, payout structures, and performance tracking
• Write product-first, brand-voice-aligned content briefs that scale across creator tiers
• Scout, recruit, and manage an ongoing roster of creators who fit the Atlas man, not just reach targets
• Own Atlas's organic social channels: voice, cadence, posting, and community management
• Build the content library: UGC, original shoots, and creator-sourced assets that can be repurposed across paid and owned channels
• Manage brand and media partnerships across podcasts, newsletters, and adjacent brands
• Coordinate with the in-house and freelance design team to keep creative consistent across all channels
• Own paid social content strategy and campaign management across Meta and TikTok: briefing creative, testing formats, and optimizing based on performance
• Build and manage the UGC pipeline that feeds paid: creator content repurposed into ads, tested systematically, and scaled on what works
• Track program performance across EMV, UGC volume, affiliate revenue, and creator-attributed conversion
• Report weekly on content and creator performance to the GM

Requirements

• 3 to 5 years at a brand in creator, social, or influencer marketing
• Has built a creator program with measurable outcomes: EMV, UGC volume, and attributed revenue, not just managed a roster
• TikTok Shop experience or a deep working knowledge of how affiliate commerce compounds over time
• Has measured creator ROI beyond impressions: repeat purchase lift, EMV per creator, and conversion contribution
• Has a genuine and specific point of view on what men's content should look like in 2026
• Experience running paid social campaigns on Meta and TikTok: knows how to brief for performance, read results, and iterate fast
• Experienced working across creator tiers, micro, mid, and macro, with differentiated briefs and KPIs for each