Content Coordination

What You'll Do

• Own the content calendar.
  • Plan, manage, and execute Harper's content program across blog, email, social, and field marketing assets — keeping the calendar organized and stakeholders aligned.
• Write and edit across formats.
  • Produce high-quality blog posts, customer stories, thought leadership, email copy, and sales enablement materials.
• Develop customer stories.
  • Interview customers, find the compelling narratives, and turn them into case studies, testimonials, and stories that build trust with prospects.
• Support field marketing.
  • Create and maintain the assets that help Harper show up effectively at events, in partnerships, and in direct sales conversations.
• Collaborate on thought leadership.
  • Work with founders and subject matter experts to develop and publish perspectives that position Harper as a voice in commercial insurance.
• Track content performance.
  • Monitor engagement, reach, and conversion for content assets, and use the data to inform future planning and priorities.

Who You Are

• A strong writer who can adapt tone and format across a wide range of content types without losing quality.
• Able to manage a content calendar with multiple contributors and formats and keep it running on schedule.
• Able to turn a 30-minute customer interview into a story that makes a prospect say "that sounds like me."
• Understands the difference between content that builds authority and content that fills a quota.
• Hightly organized and able to track multiple projects at different stages without things falling through the cracks.
• Has a point of view on what good content looks like — and the conviction to advocate for it.