Content and Social Media Specialist

About the Role

FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. The Content & Social Media Specialist is responsible for bringing the Fox Factory Vehicles portfolio to life through compelling visual storytelling and engaging social media content. This role plans, captures, produces, publishes, and manages high-quality photo and video assets that support product launches, dealer marketing, social media, paid advertising, website experiences, PR, and experiential events.

Working closely with marketing, product, sales, and leadership, this individual transforms strategic priorities into engaging visual content that strengthens brand perception, grows social audiences, and supports demand generation across the customer journey.

Responsibilities

• Content Strategy & Planning:
  • Partner with marketing and product teams to translate campaign objectives into visual storytelling.
  • Develop shot lists, creative concepts, production schedules and content plans.
  • Scout locations and coordinate logistics for photo and video production.
  • Support creative direction for launches, campaigns and dealer initiatives.
• Photo and Video Production:
  • Capture professional photography and cinematography of vehicles, products, manufacturing, events and brand experiences.
  • Operate professional camera, lighting, audio and stabilization equipment.
  • Execute studio and on-location productions.
• Post Production:
  • Edit photo and video content for web, social, paid media, email, events and dealer communications.
  • Produce short-form and long-form content optimized for multiple digital channels.
  • Apply color correction, sound design, motion graphics and brand standards.
• Asset Management:
  • Maintain an organized digital asset library.
  • Ensure proper metadata, tagging and archival of marketing assets.
  • Coordinate delivery of creative assets across internal teams and agency partners.
• Cross Functional Collaboration:
  • Partner with product, sales, digital marketing and events teams to prioritize creative needs.
  • Support OEM partnerships and dealer marketing initiatives with timely creative assets.
  • Ensure projects remain on schedule while balancing multiple deadlines.
• Social Media Content & Community Management:
  • Own day-to-day execution of the Fox Factory Vehicles social media channels, ensuring a consistent cadence of engaging, high-quality content.
  • Plan, schedule, publish, and optimize photo and video content across Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging platforms as appropriate.
  • Translate marketing campaigns, product launches, dealer initiatives, and events into compelling social-first content that supports brand awareness and engagement.
  • Capture and publish real-time content from vehicle launches, media events, dealer activations, and industry events.
  • Partner with Communications Specialist to write engaging social copy that aligns with each brand's voice and messaging strategy.
  • Monitor channel performance and recommend adjustments based on engagement, reach, and audience insights.
  • Partner with the Digital Marketing team to align organic social content with paid campaigns, website content, PR initiatives, and broader marketing objectives.
  • Monitor community engagement by responding to comments, identifying opportunities for interaction, and escalating customer service inquiries when appropriate.

Requirements

• Professional photography and videography experience
• Proficiency in Adobe Creative Cloud (Premiere Pro, Lightroom, Photoshop)
• Strong understanding of social media platforms and content best practices
• Excellent visual storytelling and creative composition skills
• Strong organizational and project management abilities
• Excellent written and verbal communication skills
• Ability to manage multiple projects and meet tight deadlines
• Self-motivated with the ability to work independently and collaboratively
• Strong attention to detail and commitment to brand quality
• Passion for automotive, motorsports, or enthusiast brands preferred

Qualifications

• Education: High School Diploma; associate’s or bachelor’s degrees a plus
• Experience: 3–5+ years producing professional photo and video content for automotive, outdoor, lifestyle, sports or enthusiast brands.
• Preferred Qualifications:
  • Automotive industry experience
  • Vehicle photography
  • Commercial advertising
  • Event coverage
  • Agency experience
• Core Competencies:
  • Visual Storytelling & Creative Direction
  • Photography & Video Production
  • Social Media Content Strategy & Execution
  • Brand Consistency & Creative Excellence
  • Project Management & Prioritization
  • Cross-Functional Collaboration
  • Content Planning & Organization
  • Creative Problem Solving
  • Adaptability in Fast-Paced Environments
  • Results-Oriented Execution

Success Metrics

• Primary KPIs:
  • High-quality creative delivered on schedule
  • Content utilization across campaigns
  • Internal stakeholder satisfaction
  • Asset organization and accessibility
• Secondary KPIs:
  • Social engagement
  • Video performance
  • Website engagement
  • Dealer adoption of marketing assets
  • Content supporting successful product launches

Work Environment

• Office environment
• Ability to sit for long periods of time
• Occasional travel required
• Vision abilities required to validate and enter data on computer

This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions.

Benefits

• Medical, Dental, Vision
• Health Spending and Dependent Care Savings Accounts
• Disability and Life Insurance
• 401k plan with employer matching
• Employee discounts