Content and Merchandising Specialist
for section headings. Use - for any list of duties/requirements/benefits, and
for prose.
We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. The posting includes "Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!" That's application instruction / call to action; should be removed. Also "Our commitment" maybe not boilerplate but it's a values statement; could be considered substantive? It's about commitment to diversity etc. Might be considered substantive but not a required section. Could include as a paragraph under maybe "About the role"? But we have no heading for that. Could include as a
after the intro? The instruction: "Prefer a few substantive sections over many thin ones." We can include sections: About the role (maybe from "Where passion meets opportunity..." and "Your Purpose"), Responsibilities (from "Your Impact"), Requirements/Qualifications (from "Your Journey so far" and "Your Essentials").
We need to not repeat job title as heading. The job title is not given explicitly but we can ignore.
We need to output only HTML fragment.
Let's parse content:
Intro: "Where passion meets opportunity The best of your adventures is the one you have yet to sail! Your Purpose MSC Cruises, the world’s third largest cruise line brand, is expanding its eCommerce team in the USA. Reporting to the Senior Manager of Content Strategy, the Content and Merchandising Specialist maintains, improves, and executes the content strategy for the post-booking area of msccruisesusa.com. This position is responsible for understanding and communicating our brand and products, as well as driving our merchandising mix, from the category level, down to individual products. This position strives to connect each customer with the products that best meet their needs, by focusing on the shopping experience to maximize conversion rates, revenue and ROI."
That seems like About the role.
Then "Your Impact" bullet list of responsibilities (multiple sentences). We'll convert each sentence into
- maybe.
Then "Your Journey so far" list of qualifications: Bachelor’s degree ... or 2+ years related experience. Excellent verbal communication skills ... etc. We'll make
- .
Then "Your Essentials": US Passport or US Permanent Resident; MSC Cruises is an e-verify employer. That's a requirement.
We could also include "Our commitment" as a paragraph maybe under About the role? But it's not a heading; we could just include as a
after the sections? The instruction: "Prefer a few substantive sections over many thin ones." Might be okay to include as a paragraph under About the role? But we already have About the role section; we could add that commitment as a
inside that section.
But we must not create sections with filler. So we will have sections: About the role, Responsibilities, Requirements (maybe combine Qualifications and Skills). Could also have Skills section separate if we have specific skills list. The "Your Journey so far" includes skills: Excellent verbal communication skills, Excellent organizational skills, Strong skills in creating original content..., Expertise using SEO best practices..., Knowledge of Google Analytics/Adobe Analytics is a must, Contentsquare is desired., Website coding literate..., Versed in the use of Content Management Systems (Sitecore experience a plus.), Able to lead and own projects..., Extreme Attention to detail., Cruise and/or Travel industry experience a plus.
We could separate into Requirements (education/experience) and Skills (the rest). But we can also combine into one Requirements section. The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can choose which headings to use. We'll include About the role, Responsibilities, Requirements (maybe combine qualifications and skills). Could also include Skills separate if we want. But we need to avoid thin sections. If we split into Requirements and Skills, each may be thin but still substantive. Might be okay.
Let's decide: About the role (intro + purpose). Responsibilities (Your Impact). Requirements (education/experience + essentials like passport). Skills (the list of skills). That gives four sections.
We must not include Benefits, Pay, Schedule as they are not present.
Now we need to ensure we preserve all substantive information. Let's extract each piece.
About the role:
- "Where passion meets opportunity The best of your adventures is the one you have yet to sail!" (maybe tagline)
- "MSC Cruises, the world’s third largest cruise line brand, is expanding its eCommerce team in the USA."
- "Reporting to the Senior Manager of Content Strategy, the Content and Merchandising Specialist maintains, improves, and executes the content strategy for the post-booking area of msccruisesusa.com."
- "This position is responsible for understanding and communicating our brand and products, as well as driving our merchandising mix, from the category level, down to individual products."
- "This position strives to connect each customer with the products that best meet their needs, by focusing on the shopping experience to maximize conversion rates, revenue and ROI."
We can combine into a few paragraphs.
Responsibilities (Your Impact):
List each sentence:
- Implement and improve content strategy in the post-booking area to create compelling and engaging website experience for already booked website visitors for maximum conversion.
- Leverage analytics tools, such as Contentsquare and Google Analytics/Adobe Analytics, to identify important insights, create success metrics, analyze performance, and make data-driven recommendations on opportunities to improve the post-booking user experience.
- Understand the post-booking guest journey and collaborate with other departments (Marketing, Onboard Revenue, etc.) to recommend and implement improvements to the post-booking eCommerce experience.
- Regularly manage and update a large quantity of similar content SKUs and interface with product owners of those SKUs to best reflect the product online.
- Manage the content governance model as well as the editorial and publishing calendar for a portion of the website to ensure content is up to date, relevant, and of value to target audiences.
- Analyze content performance and identify CMS design and functionality upgrades to support higher engagement / conversion.
- Conduct ongoing site audits across post-booking experience to ensure content accuracy, quality, and functional performance.
- Work with SEO resources to develop and implement SEO strategy that positively impacts traffic, engagement, lead generation, and other established website KPIs.
- Review site content for ADA compliance and support efforts to ensure accessibility.
- Independently manage internal / external resources to support unpredictable and dynamic projects with quick turnarounds, on time and within budget.
- Coordinate the alignment with our corporate office for content localization.
We need to keep the content exactly; but we can split into list items.
Requirements (education/experience + essentials):
- Bachelor’s degree in English, Communications, Business Administration, Marketing or a relevant subject or 2+ years related experience.
- US Passport or US Permanent Resident.
- MSC Cruises is an e-verify employer.
Maybe also include "Your Essentials" line: "US Passport or US Permanent ResidentMSC Cruises is an e-verify employer." Actually the text: "Your Essentials US Passport or US Permanent ResidentMSC Cruises is an e-verify employer." There's missing space; we need to preserve as is: "US Passport or US Permanent ResidentMSC Cruises is an e-verify employer." Probably they meant "US Passport or US Permanent Resident. MSC Cruises is an e-verify employer." We'll keep as two separate items.
Skills:
- Excellent verbal communication skills with a strong command of the English language
- Excellent organizational skills
- Strong skills in creating original content that targets a specific audience and meets company objectives.
- Expertise using SEO best practices to write creative copy that includes effective keyword placement and best practice for other SEO content.
- Knowledge of Google Analytics/Adobe Analytics is a must, Contentsquare is desired.
- Website coding literate, especially with how to write, interpret and edit HTML scripts, or batch upload data in CSV format.
- Versed in the use of Content Management Systems (Sitecore experience a plus.)
- Able to lead and own projects with minimal supervision.
- Extreme Attention to detail.
- Cruise and/or Travel industry experience a plus.
Also maybe include "Our commitment" but that's not a skill; could be omitted as it's not a heading. Might be considered boilerplate? It's a values statement; but not requested to keep. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." "Our commitment" is not exactly those; it's a values statement. Might be okay to keep as a paragraph under About the role? But we already have About the role section; we could add it as a
after the purpose. However, the instruction says "Prefer a few substantive sections over many thin ones." Adding a paragraph inside About the role is fine.
But we need to decide whether to include it. It's substantive about company values. I'd include it as a paragraph within About the role after the purpose sentences.
Now we need to output HTML fragment only, no /, no markdown.
We'll structure:
About the role
Where passion meets opportunity The best of your adventures is the one you have yet to sail! MSC Cruises, the world’s third largest cruise line brand, is expanding its eCommerce team in the USA. Reporting to the Senior Manager of Content Strategy, the Content and Merchandising Specialist maintains, improves, and executes the content strategy for the post-booking area of msccruisesusa.com. This position is responsible for understanding and communicating our brand and products, as well as driving our merchandising mix, from the category level, down to individual products. This position strives to connect each customer with the products that best meet their needs, by focusing on the shopping experience to maximize conversion rates, revenue and ROI.
Our commitment We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Then Responsibilities:
Responsibilities
- Implement and improve content strategy in the post-booking area to create compelling and engaging website experience for already booked website visitors for maximum conversion.
- Leverage analytics tools, such as Contentsquare and Google Analytics/Adobe Analytics, to identify important insights, create success metrics, analyze performance, and make data-driven recommendations on opportunities to improve the post-booking user experience.
- Understand the post-booking guest journey and collaborate with other departments (Marketing, Onboard Revenue, etc.) to recommend and implement improvements to the post-booking eCommerce experience.
- Regularly manage and update a large quantity of similar content SKUs and interface with product owners of those SKUs to best reflect the product online.
- Manage the content governance model as well as the editorial and publishing calendar for a portion of the website to ensure content is up to date, relevant, and of value to target audiences.
for prose. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. The posting includes "Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!" That's application instruction / call to action; should be removed. Also "Our commitment" maybe not boilerplate but it's a values statement; could be considered substantive? It's about commitment to diversity etc. Might be considered substantive but not a required section. Could include as a paragraph under maybe "About the role"? But we have no heading for that. Could include as a
after the intro? The instruction: "Prefer a few substantive sections over many thin ones." We can include sections: About the role (maybe from "Where passion meets opportunity..." and "Your Purpose"), Responsibilities (from "Your Impact"), Requirements/Qualifications (from "Your Journey so far" and "Your Essentials"). We need to not repeat job title as heading. The job title is not given explicitly but we can ignore. We need to output only HTML fragment. Let's parse content: Intro: "Where passion meets opportunity The best of your adventures is the one you have yet to sail! Your Purpose MSC Cruises, the world’s third largest cruise line brand, is expanding its eCommerce team in the USA. Reporting to the Senior Manager of Content Strategy, the Content and Merchandising Specialist maintains, improves, and executes the content strategy for the post-booking area of msccruisesusa.com. This position is responsible for understanding and communicating our brand and products, as well as driving our merchandising mix, from the category level, down to individual products. This position strives to connect each customer with the products that best meet their needs, by focusing on the shopping experience to maximize conversion rates, revenue and ROI." That seems like About the role. Then "Your Impact" bullet list of responsibilities (multiple sentences). We'll convert each sentence into
after the sections? The instruction: "Prefer a few substantive sections over many thin ones." Might be okay to include as a paragraph under About the role? But we already have About the role section; we could add that commitment as a
inside that section. But we must not create sections with filler. So we will have sections: About the role, Responsibilities, Requirements (maybe combine Qualifications and Skills). Could also have Skills section separate if we have specific skills list. The "Your Journey so far" includes skills: Excellent verbal communication skills, Excellent organizational skills, Strong skills in creating original content..., Expertise using SEO best practices..., Knowledge of Google Analytics/Adobe Analytics is a must, Contentsquare is desired., Website coding literate..., Versed in the use of Content Management Systems (Sitecore experience a plus.), Able to lead and own projects..., Extreme Attention to detail., Cruise and/or Travel industry experience a plus. We could separate into Requirements (education/experience) and Skills (the rest). But we can also combine into one Requirements section. The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can choose which headings to use. We'll include About the role, Responsibilities, Requirements (maybe combine qualifications and skills). Could also include Skills separate if we want. But we need to avoid thin sections. If we split into Requirements and Skills, each may be thin but still substantive. Might be okay. Let's decide: About the role (intro + purpose). Responsibilities (Your Impact). Requirements (education/experience + essentials like passport). Skills (the list of skills). That gives four sections. We must not include Benefits, Pay, Schedule as they are not present. Now we need to ensure we preserve all substantive information. Let's extract each piece. About the role: - "Where passion meets opportunity The best of your adventures is the one you have yet to sail!" (maybe tagline) - "MSC Cruises, the world’s third largest cruise line brand, is expanding its eCommerce team in the USA." - "Reporting to the Senior Manager of Content Strategy, the Content and Merchandising Specialist maintains, improves, and executes the content strategy for the post-booking area of msccruisesusa.com." - "This position is responsible for understanding and communicating our brand and products, as well as driving our merchandising mix, from the category level, down to individual products." - "This position strives to connect each customer with the products that best meet their needs, by focusing on the shopping experience to maximize conversion rates, revenue and ROI." We can combine into a few paragraphs. Responsibilities (Your Impact): List each sentence: - Implement and improve content strategy in the post-booking area to create compelling and engaging website experience for already booked website visitors for maximum conversion. - Leverage analytics tools, such as Contentsquare and Google Analytics/Adobe Analytics, to identify important insights, create success metrics, analyze performance, and make data-driven recommendations on opportunities to improve the post-booking user experience. - Understand the post-booking guest journey and collaborate with other departments (Marketing, Onboard Revenue, etc.) to recommend and implement improvements to the post-booking eCommerce experience. - Regularly manage and update a large quantity of similar content SKUs and interface with product owners of those SKUs to best reflect the product online. - Manage the content governance model as well as the editorial and publishing calendar for a portion of the website to ensure content is up to date, relevant, and of value to target audiences. - Analyze content performance and identify CMS design and functionality upgrades to support higher engagement / conversion. - Conduct ongoing site audits across post-booking experience to ensure content accuracy, quality, and functional performance. - Work with SEO resources to develop and implement SEO strategy that positively impacts traffic, engagement, lead generation, and other established website KPIs. - Review site content for ADA compliance and support efforts to ensure accessibility. - Independently manage internal / external resources to support unpredictable and dynamic projects with quick turnarounds, on time and within budget. - Coordinate the alignment with our corporate office for content localization. We need to keep the content exactly; but we can split into list items. Requirements (education/experience + essentials): - Bachelor’s degree in English, Communications, Business Administration, Marketing or a relevant subject or 2+ years related experience. - US Passport or US Permanent Resident. - MSC Cruises is an e-verify employer. Maybe also include "Your Essentials" line: "US Passport or US Permanent ResidentMSC Cruises is an e-verify employer." Actually the text: "Your Essentials US Passport or US Permanent ResidentMSC Cruises is an e-verify employer." There's missing space; we need to preserve as is: "US Passport or US Permanent ResidentMSC Cruises is an e-verify employer." Probably they meant "US Passport or US Permanent Resident. MSC Cruises is an e-verify employer." We'll keep as two separate items. Skills: - Excellent verbal communication skills with a strong command of the English language - Excellent organizational skills - Strong skills in creating original content that targets a specific audience and meets company objectives. - Expertise using SEO best practices to write creative copy that includes effective keyword placement and best practice for other SEO content. - Knowledge of Google Analytics/Adobe Analytics is a must, Contentsquare is desired. - Website coding literate, especially with how to write, interpret and edit HTML scripts, or batch upload data in CSV format. - Versed in the use of Content Management Systems (Sitecore experience a plus.) - Able to lead and own projects with minimal supervision. - Extreme Attention to detail. - Cruise and/or Travel industry experience a plus. Also maybe include "Our commitment" but that's not a skill; could be omitted as it's not a heading. Might be considered boilerplate? It's a values statement; but not requested to keep. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." "Our commitment" is not exactly those; it's a values statement. Might be okay to keep as a paragraph under About the role? But we already have About the role section; we could add it as a
after the purpose. However, the instruction says "Prefer a few substantive sections over many thin ones." Adding a paragraph inside About the role is fine. But we need to decide whether to include it. It's substantive about company values. I'd include it as a paragraph within About the role after the purpose sentences. Now we need to output HTML fragment only, no /, no markdown. We'll structure:
About the role
Where passion meets opportunity The best of your adventures is the one you have yet to sail! MSC Cruises, the world’s third largest cruise line brand, is expanding its eCommerce team in the USA. Reporting to the Senior Manager of Content Strategy, the Content and Merchandising Specialist maintains, improves, and executes the content strategy for the post-booking area of msccruisesusa.com. This position is responsible for understanding and communicating our brand and products, as well as driving our merchandising mix, from the category level, down to individual products. This position strives to connect each customer with the products that best meet their needs, by focusing on the shopping experience to maximize conversion rates, revenue and ROI.
Our commitment We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Then Responsibilities:Responsibilities
- Implement and improve content strategy in the post-booking area to create compelling and engaging website experience for already booked website visitors for maximum conversion.
- Leverage analytics tools, such as Contentsquare and Google Analytics/Adobe Analytics, to identify important insights, create success metrics, analyze performance, and make data-driven recommendations on opportunities to improve the post-booking user experience.
- Understand the post-booking guest journey and collaborate with other departments (Marketing, Onboard Revenue, etc.) to recommend and implement improvements to the post-booking eCommerce experience.
- Regularly manage and update a large quantity of similar content SKUs and interface with product owners of those SKUs to best reflect the product online.
- Manage the content governance model as well as the editorial and publishing calendar for a portion of the website to ensure content is up to date, relevant, and of value to target audiences.