Content and Marketing Specialist

About the Role

Join the award-winning Marketing and Communications team at Des Moines University Medicine and Health Sciences, recognized as AMA Iowa’s 2026 Marketing Department of the Year. The Content and Marketing Specialist is a writer-first role ideal for a strong storyteller who can translate complex topics into engaging content and connect with audiences across multiple platforms.

Responsibilities

• Support the development and execution of a comprehensive content strategy across earned, owned, and paid media that advances the university’s goals.
• Write, edit, and proof high-quality content for DMU’s targeted audiences across multiple channels, including websites, social media, email, donor narratives, news media, print materials, advertising campaigns, videos, and multimedia presentations.
• Collaborate with faculty, clinicians, and other subject-matter experts to produce accurate and engaging content related to medicine and health sciences education, research, alumni and community engagement, philanthropy, and the Des Moines University Clinic.
• Serve as the primary communications liaison for designated programs and departments, ensuring their unique stories are told effectively. Areas may include admissions, student affairs, university advancement, research, and the clinic.
• Partner with marketing team members to manage the content calendar and production workflow to guarantee the timely delivery of high-quality, on-brand materials.
• Ensure all content aligns with DMU brand standards and is consistent in voice, tone, quality, and style, while applying content marketing and SEO best practices to optimize search, accessibility, user experience, visibility, and reach.
• Develop and edit a wide range of materials, including presentations, newsletters, news releases, faculty and student features, patient testimonials, magazine stories, website content, and video scripts.
• Provide content and marketing support for high-visibility events and community outreach projects and assist the director with media inquiries and coordinate responses as appropriate.
• Perform other duties as assigned to support the goals of the Marketing and Communications department.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, or a related field.
• Minimum of 2-3 years of experience in content writing, editing, marketing, or similar roles. Experience in higher education, health care, or mission-driven organizations is a plus.
• Exceptional writing, editing, and storytelling skills, with the ability to create engaging content across multiple formats and audiences.
• Strong project management, communication, and digital marketing skills, including experience with CMS platforms, social media tools, SEO, analytics, Adobe Creative Suite, WordPress, and MS Office.
• Commitment to and alignment with DMU's mission and values, with an understanding of cultural sensitivity and awareness in content creation.

Pay

The anticipated salary range for this position is $64,000-$67,470, commensurate with experience. Placement within the range will depend on experience, qualifications, and alignment with role requirements.

Benefits

• Generous employer contribution toward the medical plan.
• 10% retirement match.
• Flexible work arrangements.
• Community service time.
• Tuition assistance.
• Professional development funding.
• Access to wellness facilities with programs that promote a well-balanced lifestyle.
• Paid time off.
• Free use of wellness facilities.
• Employee engagement and recognition programs throughout the year.

About Des Moines University

Founded in 1898, Des Moines University Medicine and Health Sciences is a premier medical and health sciences institution comprising three colleges: the College of Osteopathic Medicine, the College of Podiatric Medicine and Surgery, and the College of Health Sciences. DMU offers graduate-level professional degree programs in anatomy, biomedical sciences, health care administration, medical science, occupational therapy, osteopathic medicine, physical therapy, physician assistant studies, podiatric medicine, and public health. Located in West Des Moines, part of Iowa’s capital metro, DMU provides a collaborative, student-centered academic environment. Our mission is to improve lives in our global community by educating diverse groups of highly competent and compassionate health professionals.

Department: Marketing and Communications
Status: Exempt