Content and Digital Asset Coordinator

Key Responsibilities

• Lead the development and execution of marketing content across multiple channels including websites, email campaigns, videos, brochures, and technical application and customer case study/testimonial stories.
• Approach content development with a creative mind – fresh ideas are always welcome!
• Cook with internal subject matter experts such as product managers, application engineers, and sales teams to gather technical information for marketing content.
• Aid in planning and maintaining the marketing content calendar.
• Work with external marketing and video agencies to develop content assets including graphics, videos, and promotional materials.
• Ensure marketing content aligns with global brand standards and messaging.
• Manage updates and improvements to North American website content.
• Coordinate creation and publishing of product pages, landing pages, blog posts, and other online content.
• Support SEO and UX improvements.
• Maintain and organize the company’s digital asset library including images, videos, brochures, technical drawings, marketing collateral and other assets as required.
• Ensure assets are properly tagged, categorized and accessible for internal teams, dealers and marketing partners.
• Colebrate in the collection and archiving of new assets from internal teams, agencies, and HQ.
• Establish best practices for asset naming, version control, and content lifecycle management.
• Support campaign asset coordination including email graphics, landing pages, social media assets and promotional materials.
• Help track content usage and performance through marketing analytics.
• Collaborate with the events and marketing program coordinator to provide content assets for trade shows, product launches and customer events.
• Act as a central coordination point between marketing, sales, product management, and external agencies.
• Help translate technical product information into clear marketing materials.
• Colebrate North American adaptations of marketing materials developed by global headquarters.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Engineering or a related field.
• 3+ years of experience in marketing with content coordination, digital asset management and website management responsibilities.
• Strong organizational skills and attention to detail.
• Strong ability to translate technical product features into meaningful benefits for customers.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience in industrial manufacturing, engineering, or B2B technical marketing.
• Familiarity with digital asset management (DAM) systems and content management systems (CMS).
• Experience coordinating with marketing agencies or creative partners.
• Understanding of SEO and digital marketing principles.
• Basic understanding of marketing automation platforms.