Content and Brand Manager

About the role

We are seeking a strategic and hands-on Content and Brand Manager to lead content strategy, brand storytelling, and communications across the organization. This role is ideal for a strong writer, creative thinker, and collaborative communicator who can translate complex ideas into clear, compelling content for multiple audiences.

Responsibilities

• Lead the development of strategic content and communication plans, including long and short term goals, with methods of measuring the plan's impact on and contribution to the overarching company KPIs.
• Create and manage a content calendar composed of: social posts, blogs, whitepapers, case studies, thought leadership, press releases, webinars, and content to support demand initiatives for campaigns.
• Lead the development of key messages and strategies to communicate complex information to multiple audiences and constituencies through a wide variety of communications platforms, including speaking engagements, digital, print, social and media.
• Monitor brand and content resources (such as team members, external consultants or PR firm) to determine if they are appropriately aligned to deliver the objectives of the organization.
• Ensure brand consistency across all aspects of the business.
• Serve as a Subject Matter Expert for communications and storytelling for other teams (such as Human Resources, Product, Sales, Customer Experience) to ensure thoughtful communication and care is given to all cross-functional initiatives.
• Prepare for and be on point to lead a crisis communications response.
• Create and leverage relationships with key reporters and editors, media, community and/or government leaders.

Requirements

• 8–10+ years of progressive experience in content strategy, brand management, communications, public relations, or a related marketing communications role.
• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field preferred. Comparable experience may be considered in lieu of education.
• Experience leading content programs, developing executive-level messaging, managing brand consistency, and supporting cross-functional communications initiatives.
• Excellent storytelling, communications, and presentation skills at all levels and for all audiences.
• Build trust and credibility through thought leadership, storytelling, and brand consistency.
• Strong influencing, negotiating, and relationship management skills.
• Demonstrated ability to earn credibility and influence opinion leaders.
• Understanding of brand management principles and creative direction.
• Capacity to write and synthesize complex materials and communicate highly technical information in a manner easily understood.
• Ability to motivate, develop and train staff.

Preferred Skills And Experience

• Fluency and general knowledge of utility technology industry, including influencers in the field.
• Curiosity; an interest and an ability to learn new concepts.
• Excellent writer who can crystallize complex subject matter quickly and concisely.
• Confidence and grace under pressure.
• Creativity in problem solving as well as creating new content.
• Inspire and manage creative agencies and individual contributors ranging from writers and designers to illustrators and videographers.
• Dependability meeting deadlines in tight timeframes.
• Judgement on how to handle nuanced, difficult topics under public scrutiny.
• Fast-thinker who can solve problems both alone and with teammates in real-time.

Success Measures

• Content-attributed pipeline.
• Content engagement (downloads, time on page, etc).
• Case study, press release and coverage cadence.
• Brand consistency and growth.

Benefits

• Comprehensive medical, dental, vision, disability, life insurance.
• Health Savings Account (HSA), Flexible Spending Account (FSAs).
• 401K match.
• Flexible PTO.
• Employee recognition platform with monetary rewards.
• 100% Remote work environment.
• Initial work from home stipend.
• Leadership/Coaching training programs.
• Free access to Bizlibrary for unlimited professional development.
• Employee Assistance Program (EAP) with counseling sessions available 24/7.
• Health and wellbeing programs.
• Paid parental leave.
• Employee bonus referral program.
• Employee Discount Program.