Brand + Content Manager

About the role

This is a true 0→1 marketing role. You'll own brand and content end-to-end. You set the direction, and you do the work. You'll ship LinkedIn posts, blog articles, website copy, launch campaigns, videos, social posts, and sales collateral that tell our story - and our customer’s. As our first dedicated marketer, you'll work directly with the founders to define our voice and put it in front of the manufacturers we serve. This is a seat for a maker, not just a strategist. You'll learn the manufacturing world deeply enough to write about it credibly, move fast, and use every AI tool available to punch far above your weight.

Responsibilities

• Define and evolve the Forgepoint voice and category narrative across AI, software, and American manufacturing.
• Create and publish exceptional content across LinkedIn, blogs, the website, video, email, launches, and other emerging channels.
• Turn customer conversations, shop-floor visits, product releases, and measurable outcomes into credible stories, case studies, and campaigns.
• Own the editorial calendar and distribution engine; repurpose strong ideas across formats and measure what earns attention and drives pipeline.
• Build the collateral that helps sales win, including decks, one-pagers, customer stories, launch assets, and clear product messaging.
• Work directly with the founders, sales, and product; use AI, design, and video tools to move from idea to polished output quickly.

Requirements

• Strong writer who can maintain a distinct, credible voice across formats.
• Ships high-quality content fast and independently, from idea to published.
• Has a sense for brand and design, and cares how the work looks and reads.
• Comfortable owning the whole funnel: content, brand, and the systems around them.
• Cares about the mission and wants to see the American manufacturing base get stronger.
• Excited to work in person 5 days a week in the NYC office.
• Founder and growth mindset, uses AI tooling obsessively to move faster and do more.

Qualifications

• B2B or startup marketing experience.
• Has grown a brand, audience, or newsletter from scratch.
• Basic design chops (Figma, Canva, or similar).