Consumer Marketing Specialist

Location: Fort Wayne, IN | Level: Salaried | Division/Department: Marketing | Reports to: Consumer Marketing Manager | Travel: Approx. 15%

About the role

The Consumer Marketing Specialist partners with store owners (members) to grow retail sales by developing and implementing consumer-focused marketing strategies that increase store traffic, top-line sales, and profitability. This role works closely with members, corporate teams, and vendor partners to create and distribute marketing materials across print, digital, ecommerce, and in-store channels. This position requires the ability to recommend and sell data-driven marketing solutions that meet individual store needs and deliver measurable results.

Responsibilities

• Serve as a marketing consultant to members and field staff, identifying opportunities to strengthen consumer marketing strategies.
• Recommend, sell, and support marketing solutions customized to store objectives, including retention and acquisition approaches.
• Work closely with cross-functional partners (Ecommerce, Print Production, Merchandising, Sales) to strengthen communication and alignment in support of members.
• Maintain consistent communication with members of all sales volumes to promote participation in marketing programs.
• Increase adoption of marketing initiatives by demonstrating ROI and providing data-backed recommendations.
• Manage special projects as assigned by the Consumer Marketing Supervisor.
• Prioritize workload effectively and maintain a proactive, member-first approach.

Qualifications

• 2+ years experience in consumer sales and/or customer service
• Bachelor's degree in Sales, Marketing, Business, or related field; or equivalent related experience
• Additional training or certifications in sales, marketing, or customer engagement
• Familiarity with marketing channels such as print, digital, email, social media, websites, loyalty programs, and ecommerce

Skills

• Ability to recommend and sell marketing solutions with confidence
• Strong communication skills, both written and verbal
• Organized with the ability to prioritize multiple tasks and meet deadlines
• Comfortable working independently to find solutions that meet member needs
• Strong relationship-building and collaboration skills across teams
• Servant-leadership mindset with a positive, professional attitude
• Basic understanding of retail or small business operations
• Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word) and ability to quickly learn internal marketing platforms

Benefits

• Full insurance benefits package including Medical, Dental, & Vision
• Paid time off to foster work/life balance
• Profit sharing
• Bonus Pay opportunities
• Retirement funding opportunities
• Education reimbursement
• Health club reimbursement
• Career advancement opportunities

About Do It Best Group

Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest