Consumer Growth Manager
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. No Job ID etc. Remove boilerplate like EEO etc. Also remove application instructions.
We need to parse the posting.
Content:
Intro: At Manna, we're changing how the world receives things... (mission). This is not a section heading; it's prose.
Then "Welcome to Manna - where we deliver the future." (maybe part of intro).
Then "Role Purpose As the Consumer Growth Manager, reporting directly to the VP International Growth, you will set the strategy, build the playbook, and personally make it work. There is no existing machine to inherit, you are here to build one! This business is already insanely viral. Your job is to turn that raw energy into repeatable, scalable consumer growth. Founder-adjacent, high-agency, and self-directing. You move fast, bias toward action, and care about volume first while keeping a commercial eye on losses and partner subsidies. You influence Product, escalate when needed, and don't wait for permission. If the tooling isn't there, you push the tech team to build what you need"
That's prose about role purpose.
Then "Key responsibilities of the role; You own consumer order volume. Full stop. Design and execute the entire B2C growth strategy across all geographies Drive order volume, frequency, and retention across our app and aggregator partners Turn launches into moments with city-specific stunts and cultural hooks Make CRM (push, email, SMS) a revenue engine Leverage the cool factor and virality of drone delivery without gimmicks Work with partners and merchants to co-fund promotions and unlock win-wins Scale what works ruthlessly - and kill what doesn't"
That's responsibilities.
Then "Requirements What we're looking for Experience scaling a high-growth B2C start-up, ideally in food delivery, marketplaces, mobility, quick commerce, or another location-based consumer business. You combine strong analytical thinking with hands-on execution and have increased acquisition, order frequency, and retention through CRM, promotions, partnerships, local activations, and product improvements. The ability to identify and solve the key growth blockers limiting order volume, working cross-functionally with Product, Operations, Commercial and Marketing to unlock the full potential of each Manna base. Experience building from scratch, managing budgets and unit economics, and turning successful experiments into repeatable, scalable growth playbooks. Above all, you are comfortable owning an ambitious volume target and being personally accountable for delivering it. You are comfortable using the latest AI tools to work faster, make better decisions, and operatewith exceptional efficiency."
That's requirements.
Then "Why Join Manna? This is a rare opportunity to help build the consumer growth engine for a category-defining product at the point of US scale-up. The role combines commercial discipline with real creativity and entrepreneurship: constantly finding local ideas that promote our offering, make it more relevant and appealing to consumers. You will have direct access to senior leadership, significant freedom to test and execute, and the ability to influence our product, launch strategy, and commercial model across multiple markets. You will also work closely with our consumer growth colleague in Ireland, benefiting from coaching and the learnings developed to date. The product already generates extraordinary consumer interest. Your job is to turn that excitement into millions of repeat orders and help make drone delivery part of everyday life."
That's benefits? Actually it's more about why join. Could be "Benefits" but not explicit benefits like health etc. The instruction: include a section ONLY when posting has real, specific content for it. "Why Join Manna?" is specific content about why join; could be considered "Benefits" or maybe "About the role"? But we have headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We have content for About the role (role purpose). Responsibilities (key responsibilities). Requirements (what we're looking for). Possibly Qualifications (maybe same as requirements). Skills (maybe not explicit). Benefits (Why join Manna?). Pay and Schedule not present, so omit.
We should not repeat job title as heading. So we will output:
About the role
... role purpose paragraph ...
Responsibilities
- ... each bullet ...
or break into list. The instruction: Use
- for any list of duties/requirements/benefits. So if we treat requirements as list, we should bullet them. Let's extract bullet points: - Experience scaling a high-growth B2C start-up, ideally in food delivery, marketplaces, mobility, quick commerce, or another location-based consumer business. - Combine strong analytical thinking with hands-on execution and have increased acquisition, order frequency, and retention through CRM, promotions, partnerships, local activations, and product improvements. - Ability to identify and solve the key growth blockers limiting order volume, working cross-functionally with Product, Operations, Commercial and Marketing to unlock the full potential of each Manna base. - Experience building from scratch, managing budgets and unit economics, and turning successful experiments into repeatable, scalable growth playbooks. - Comfortable owning an ambitious volume target and being personally accountable for delivering it. - Comfortable using the latest AI tools to work faster, make better decisions, and operate with exceptional efficiency. We'll put each as
- .
Now Benefits/Why Join Manna: we can put as
Benefits
withparagraph. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include the mission statement etc in About the role? Actually About the role should contain role purpose paragraph. The introductory mission etc could be considered part of About the role? The instruction: do not repeat job title as heading; we can include the introductory paragraph as part of About the role? The "About the role" heading is for section headings like About the role, Responsibilities etc. The mission statement is not exactly about the role but about company. Could we include it under About the role as prose? Probably yes, as it's relevant to role context. But we must not invent or summarize away detail. So we should include the mission paragraph as part of About the role
. Also include "Welcome to Manna - where we deliver the future." maybe as part of same paragraph. Thus About the role
will contain: At Manna, we're changing how the world receives things - by taking delivery to the skies. Our mission is simple but ambitious: to make high-speed delivery affordable, green, and safe. We design and build our own aviation-grade drones that deliver food, coffee, groceries, and more directly from local stores and vendors to people's doors in just a few minutes. We're a team that Drives with Impact, is Safety Focused, and knows that the best ideas come from Team Players who show up as their Authentic Selves. We move fast, we are passionate about what we do, and we're always pushing a growth mindset to be better in everything we do. As we expand our operations in the United States, we're looking for a Consumer Growth Manager to join our team in Tulsa, Oklahoma OR Dallas. Welcome to Manna - where we deliver the future. Role Purpose As the Consumer Growth Manager, reporting directly to the VP International Growth, you will set the strategy, build the playbook, and personally make it work. There is no existing machine to inherit, you are here to build one! This business is already insanely viral. Your job is to turn that raw energy into repeatable, scalable consumer growth. Founder-adjacent, high-agency, and self-directing. You move fast, bias toward action, and care about volume first while keeping a commercial eye on losses and partner subsidies. You influence Product, escalate when needed, and don't wait for permission. If the tooling isn't there, you push the tech team to build what you need We need to ensure we didn't include boilerplate like EEO etc. At end there is "Manna is an Equal Opportunity Employer..." we must remove that. Now output HTML fragment only. Let's craft. Be careful to escape any HTML special characters? Not needed. We'll produce:
About the role
At Manna, we're changing how the world receives things - by taking delivery to the skies. Our mission is simple but ambitious: to make high-speed delivery affordable, green, and safe. We design and build our own aviation-grade drones that deliver food, coffee, groceries, and more directly from local stores and vendors to people's doors in just a few minutes. We're a team that Drives with Impact, is Safety Focused, and knows that the best ideas come from Team Players who show up as their Authentic Selves. We move fast, we are passionate about what we do, and we're always pushing a growth mindset to be better in everything we do. As we expand our operations in the United States, we're looking for a Consumer Growth Manager to join our team in Tulsa, Oklahoma OR Dallas. Welcome to Manna - where we deliver the future. Role Purpose As the Consumer Growth Manager, reporting directly to the VP International Growth, you will set the strategy, build the playbook, and personally make it work. There is no existing machine to inherit, you are here to build one! This business is already insanely viral. Your job is to turn that raw energy into repeatable, scalable consumer growth. Founder-adjacent, high-agency, and self-directing. You move fast, bias toward action, and care about volume first while keeping a commercial eye on losses and partner subsidies. You influence Product, escalate when needed, and don't wait for permission. If the tooling isn't there, you push the tech team to build what you need
Responsibilities
- You own consumer order volume. Full stop.
- Design and execute the entire B2C growth strategy across all geographies
- Drive order volume, frequency, and retention across our app and aggregator partners
- Turn launches into moments with city-specific stunts and cultural hooks
- Make CRM (push, email, SMS) a revenue engine
- Leverage the cool factor and virality of drone delivery without gimmicks
- Work with partners and merchants to co-fund promotions and unlock win-wins
- Scale what works ruthlessly - and kill what doesn't
Requirements
- Experience scaling a high-growth B2C start-up, ideally in food delivery, marketplaces, mobility, quick commerce, or another location-based consumer business.