Consumer Engagement & Loyalty Manager
HF Sinclair · Salt Lake City, UT · 4 wk ago
On-siteMarketingFull-time
We need to output HTML fragment with sections: headings using for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. The posting includes: Basic Function (intro), Job Duties (list), Experience (requirements), Preferred Experience, Education Level, Required Skills, Preferred Skills, Supervisory/Managerial Responsibility, Work Conditions, Benefits, About HF Sinclair Corporation, One HF Sinclair Culture, etc. Also there is no explicit Pay or Schedule. So we should not include Pay or Schedule sections.
We need to decide which sections to include: maybe "About the role" (intro), "Responsibilities" (Job Duties), "Requirements" (Experience + Education?), "Qualifications" maybe combine Experience/Education? But we need to follow instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can map content to these headings.
We have:
- About the role: could be the Basic Function paragraph.
- Responsibilities: Job Duties (list).
- Requirements: Experience (7+ years etc) and Education Level maybe.
- Qualifications: maybe Preferred Experience? Or we could treat Qualifications as Preferred Experience + Education? But we already used Education in Requirements. Might be better: Requirements = mandatory experience and education; Qualifications = preferred experience and skills? However Skills section separate.
We have Required Skills list and Preferred Skills list. So Skills heading could contain both required and preferred? But we could split: maybe Skills heading for required skills, and maybe another heading? But only one Skills heading allowed. We could include both required and preferred under Skills, maybe separate
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. The posting includes: Basic Function (intro), Job Duties (list), Experience (requirements), Preferred Experience, Education Level, Required Skills, Preferred Skills, Supervisory/Managerial Responsibility, Work Conditions, Benefits, About HF Sinclair Corporation, One HF Sinclair Culture, etc. Also there is no explicit Pay or Schedule. So we should not include Pay or Schedule sections.
We need to decide which sections to include: maybe "About the role" (intro), "Responsibilities" (Job Duties), "Requirements" (Experience + Education?), "Qualifications" maybe combine Experience/Education? But we need to follow instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can map content to these headings.
We have:
- About the role: could be the Basic Function paragraph.
- Responsibilities: Job Duties (list).
- Requirements: Experience (7+ years etc) and Education Level maybe.
- Qualifications: maybe Preferred Experience? Or we could treat Qualifications as Preferred Experience + Education? But we already used Education in Requirements. Might be better: Requirements = mandatory experience and education; Qualifications = preferred experience and skills? However Skills section separate.
We have Required Skills list and Preferred Skills list. So Skills heading could contain both required and preferred? But we could split: maybe Skills heading for required skills, and maybe another heading? But only one Skills heading allowed. We could include both required and preferred under Skills, maybe separate with headings inside? But instruction: use - for any list of duties/requirements/benefits, and
for prose. So we can have multiple lists under Skills heading: maybe separate
for Required Skills and another for Preferred Skills, each preceded by a describing? But we must not invent headings. Could just combine all skills into one list? Might lose distinction but still preserve all info. Better to separate with
headings inside? Not allowed to create new headings besides the specified ones. Could use
to label "Required Skills:" then
, then another "Preferred Skills:" then
. That's acceptable.
Benefits: we have Benefits section.
We also have Work Conditions (office based, travel, etc). Could we put under a heading? Not in list of allowed headings. Could we incorporate into About the role or Responsibilities? Probably not. But we could drop it? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we must keep Work Conditions info. Where to put? Could add a section heading not in list? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says "e.g." implying those are examples, but likely they expect only those headings. However they also say "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we could create a heading like "Work Conditions" if it's not in the examples? The examples list is not exhaustive? It says "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." That suggests those are the allowed headings. So we should not create other headings like Work Conditions. But we need to preserve that info. Perhaps we can fold Work Conditions into About the role or Responsibilities as a paragraph. That would preserve info without new heading. That seems acceptable: we can add a paragraph under About the role or Responsibilities describing work conditions. However the instruction says "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." Work Conditions is not minor metadata; it's substantive. But we could incorporate it into About the role as an extra paragraph.
Similarly, we have "One HF Sinclair Culture" and "About HF Sinclair Corporation". Could fold into About the role or maybe a separate section? Not allowed headings besides those. Could incorporate into About the role as additional paragraphs.
We also have "Supervisory/Managerial Responsibility". Could fold into Responsibilities or Requirements.
We need to ensure we don't lose any substantive info. We'll try to embed all details into the allowed sections.
Let's outline:
About the role
Basic Function paragraph + maybe info about HF Sinclair corporation, culture, work conditions, supervisory responsibility.
Responsibilities
list of duties from Job Duties.
Requirements
Experience: 7+ years professional marketing experience; 5+ years loyalty marketing, CRM, customer engagement, retention marketing, or lifecycle marketing.
Education: Bachelor's degree in Marketing, Business Administration, Communications, Customer Experience, or a related field.
Qualifications
Preferred Experience: Experience in petroleum products, convenience retail, consumer packaged goods, hospitality, restaurant, retail, or franchise organizations; experience with Salesforce Marketing Cloud, Salesforce CRM, Qualtrics, or similar customer engagement platforms; experience leading loyalty programs, customer rewards programs, or membership-based initiatives; experience with mobile app engagement and digital customer experiences; experience managing credit card, payment, or financial-services-related marketing partnerships; experience leveraging customer research and Voice of Customer programs to improve business performance.
Skills
Required Skills:
list of required skills (the long list). Then Preferred Skills:
list of preferred skills.
Benefits
list of benefits.
We must not include Pay or Schedule.
We must ensure we don't include any boilerplate like EEO, Equal Opportunity Employer, etc. Remove those.
Also remove "Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion." That's part of Job Duties? It's a line at end of duties. Should we keep? It's substantive but vague. It says "Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion." That's generic; could be considered boilerplate? Might be considered filler. But it's part of duties. I'd keep it as a bullet maybe.
Also remove "Equal Opportunity Employer" etc.
Now craft HTML.
We need to preserve all substantive info: let's extract details.
Basic Function paragraph:
"It's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 110 years, we have grown to over 1,800 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years. HF Sinclair is seeking an experienced and customer-focused Consumer Engagement & Loyalty Manager to lead the development, execution and optimization of consumer engagement strategies that drive customer acquisition, loyalty participation, retention, and lifetime value. This role is responsible for managing Sinclair's consumer engagement ecosystem, including loyalty initiatives, CRM programs, customer lifecycle marketing, DINOPAY engagement, mobile app marketing, consumer promotions and customer research programs. The Consumer Engagement & Loyalty Manager will serve as the primary liaison between internal marketing teams, technology partners, loyalty vendors, and agency partners to ensure all engagement initiatives and offers align with brand, business and growth objectives. This role combines strategic leadership with hands-on management of consumer engagement programs, loyalty performance and consumer experience optimization."
We can keep that.
Work Conditions: "Office based with up to 75% travel by land and air required. Occasionally will be required to work in petroleum refinery environment including but not limited to chemicals, pressure vessels, and tanks. Ability and willingness to relocate. Subject to varying road and weather conditions."
Supervisory/Managerial Responsibility: "May oversee digital agencies, social media partners, website development vendors, and third-party consultants supporting digital marketing initiatives. May provide leadership and direction to contractors, specialists, or future digital marketing team members."
One HF Sinclair Culture paragraph: "We are committed to fostering a supportive and inclusive work environment, ensuring our employees have the resources needed to thrive professionally and personally. Benefit eligibility is governed by official plan documents, for more details visit Total Rewards. Our One HF Sinclair Culture: At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders. These values influence our decisions, shape our behaviors and keep us connected across the entire organization. We maintain a true Safety culture for our employees, communities, environments and customers. Our goal is to make sure everyone returns home safely each day. We have a long-standing commitment to Integrity and ethical behavior and do what is right for our employees, investors, communities and the environment. We encourage employees to Step Up and Stand Out by championing a culture of Teamwork and Ownership. We foster a culture of Inclusion by encouraging diversity of experiences, viewpoints and backgrounds. What makes each of us different, together makes us stronger."
About HF Sinclair Corporation paragraph: "HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and lubricants and specialty products. HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah. HF Sinclair provides petroleum product and crude oil transportation, terminalling, storage and throughput services to our refineries and the petroleum industry. HF Sinclair markets its refined products principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other neighboring Plains states and supplies high-quality fuels to more than 1,750 branded stations and licenses the use of the Sinclair brand to more than 350 additional locations throughout the country. HF Sinclair produces renewable diesel at two of its facilities in Wyoming and also at its facility in New Mexico. In addition, subsidiaries of HF Sinclair produce and market base oils and other specialized lubricants in the U.S., Canada and the Netherlands, and export products to more than 80 countries."
We can fold these into About the role section as additional paragraphs after the basic function.
Now Responsibilities list: need to extract each duty line from "Job Duties". Let's list them:
- Develop and execute comprehensive consumer engagement strategies that support consumer acquisition, retention, frequency and loyalty objectives.
- Lead the strategic direction and growth of Sinclair's loyalty ecosystem and consumer engagement programs.
- Manage consumer lifecycle marketing initiatives, including acquisition, onboarding, activation, retention, and win-back campaigns.
- Lead CRM strategy, segmentation, personalization, and automation efforts across email, SMS, mobile app, push notifications, and emerging communication channels.
- Serve as the business lead for consumer loyalty platforms, including DINOPAY and future customer engagement technologies.
- Collaborate with Digital & Social Media Marketing, Brand Marketing, B2B Marketing, Operations, IT, and Analytics teams to deliver integrated customer experiences.
- Develop and manage customer offers, promotions, and loyalty initiatives that drive engagement and incremental revenue.
- Lead customer research, Voice of Customer and consumer feedback programs to identify insights and opportunities for improvement.
- Partner with analytics teams to measure loyalty effectiveness, customer behaviors, engagement trends and program ROI.
- Establish and monitor loyalty and consumer engagement KPIs, providing regular reporting, insights, and recommendations to leadership.
- Manage relationships with loyalty vendors, CRM partners, financial services partners, agencies, and other third-party providers.
- Support the development and execution of co-branded credit card programs, gift card initiatives, and partner-funded promotional opportunities.
- Identify and evaluate emerging loyalty technologies, customer engagement trends, and
- for any list of duties/requirements/benefits, and
for prose. So we can have multiple lists under Skills heading: maybe separate
- for Required Skills and another for Preferred Skills, each preceded by a
describing? But we must not invent headings. Could just combine all skills into one list? Might lose distinction but still preserve all info. Better to separate with
headings inside? Not allowed to create new headings besides the specified ones. Could use
to label "Required Skills:" then
- , then another
"Preferred Skills:" then
- . That's acceptable.
Benefits: we have Benefits section.
We also have Work Conditions (office based, travel, etc). Could we put under a heading? Not in list of allowed headings. Could we incorporate into About the role or Responsibilities? Probably not. But we could drop it? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we must keep Work Conditions info. Where to put? Could add a section heading not in list? The instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says "e.g." implying those are examples, but likely they expect only those headings. However they also say "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we could create a heading like "Work Conditions" if it's not in the examples? The examples list is not exhaustive? It says "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." That suggests those are the allowed headings. So we should not create other headings like Work Conditions. But we need to preserve that info. Perhaps we can fold Work Conditions into About the role or Responsibilities as a paragraph. That would preserve info without new heading. That seems acceptable: we can add a paragraph under About the role or Responsibilities describing work conditions. However the instruction says "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." Work Conditions is not minor metadata; it's substantive. But we could incorporate it into About the role as an extra paragraph. Similarly, we have "One HF Sinclair Culture" and "About HF Sinclair Corporation". Could fold into About the role or maybe a separate section? Not allowed headings besides those. Could incorporate into About the role as additional paragraphs. We also have "Supervisory/Managerial Responsibility". Could fold into Responsibilities or Requirements. We need to ensure we don't lose any substantive info. We'll try to embed all details into the allowed sections. Let's outline:
About the role
Basic Function paragraph + maybe info about HF Sinclair corporation, culture, work conditions, supervisory responsibility.
Responsibilities
- list of duties from Job Duties.
Requirements
Experience: 7+ years professional marketing experience; 5+ years loyalty marketing, CRM, customer engagement, retention marketing, or lifecycle marketing.
Education: Bachelor's degree in Marketing, Business Administration, Communications, Customer Experience, or a related field.
Qualifications
Preferred Experience: Experience in petroleum products, convenience retail, consumer packaged goods, hospitality, restaurant, retail, or franchise organizations; experience with Salesforce Marketing Cloud, Salesforce CRM, Qualtrics, or similar customer engagement platforms; experience leading loyalty programs, customer rewards programs, or membership-based initiatives; experience with mobile app engagement and digital customer experiences; experience managing credit card, payment, or financial-services-related marketing partnerships; experience leveraging customer research and Voice of Customer programs to improve business performance.
Skills
Required Skills:
- list of required skills (the long list). Then
Preferred Skills:
- list of preferred skills.
Benefits
- list of benefits.
We must not include Pay or Schedule.
We must ensure we don't include any boilerplate like EEO, Equal Opportunity Employer, etc. Remove those.
Also remove "Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion." That's part of Job Duties? It's a line at end of duties. Should we keep? It's substantive but vague. It says "Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion." That's generic; could be considered boilerplate? Might be considered filler. But it's part of duties. I'd keep it as a bullet maybe.
Also remove "Equal Opportunity Employer" etc.
Now craft HTML.
We need to preserve all substantive info: let's extract details.
Basic Function paragraph:
"It's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 110 years, we have grown to over 1,800 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years. HF Sinclair is seeking an experienced and customer-focused Consumer Engagement & Loyalty Manager to lead the development, execution and optimization of consumer engagement strategies that drive customer acquisition, loyalty participation, retention, and lifetime value. This role is responsible for managing Sinclair's consumer engagement ecosystem, including loyalty initiatives, CRM programs, customer lifecycle marketing, DINOPAY engagement, mobile app marketing, consumer promotions and customer research programs. The Consumer Engagement & Loyalty Manager will serve as the primary liaison between internal marketing teams, technology partners, loyalty vendors, and agency partners to ensure all engagement initiatives and offers align with brand, business and growth objectives. This role combines strategic leadership with hands-on management of consumer engagement programs, loyalty performance and consumer experience optimization."
We can keep that.
Work Conditions: "Office based with up to 75% travel by land and air required. Occasionally will be required to work in petroleum refinery environment including but not limited to chemicals, pressure vessels, and tanks. Ability and willingness to relocate. Subject to varying road and weather conditions."
Supervisory/Managerial Responsibility: "May oversee digital agencies, social media partners, website development vendors, and third-party consultants supporting digital marketing initiatives. May provide leadership and direction to contractors, specialists, or future digital marketing team members."
One HF Sinclair Culture paragraph: "We are committed to fostering a supportive and inclusive work environment, ensuring our employees have the resources needed to thrive professionally and personally. Benefit eligibility is governed by official plan documents, for more details visit Total Rewards. Our One HF Sinclair Culture: At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders. These values influence our decisions, shape our behaviors and keep us connected across the entire organization. We maintain a true Safety culture for our employees, communities, environments and customers. Our goal is to make sure everyone returns home safely each day. We have a long-standing commitment to Integrity and ethical behavior and do what is right for our employees, investors, communities and the environment. We encourage employees to Step Up and Stand Out by championing a culture of Teamwork and Ownership. We foster a culture of Inclusion by encouraging diversity of experiences, viewpoints and backgrounds. What makes each of us different, together makes us stronger."
About HF Sinclair Corporation paragraph: "HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and lubricants and specialty products. HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah. HF Sinclair provides petroleum product and crude oil transportation, terminalling, storage and throughput services to our refineries and the petroleum industry. HF Sinclair markets its refined products principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other neighboring Plains states and supplies high-quality fuels to more than 1,750 branded stations and licenses the use of the Sinclair brand to more than 350 additional locations throughout the country. HF Sinclair produces renewable diesel at two of its facilities in Wyoming and also at its facility in New Mexico. In addition, subsidiaries of HF Sinclair produce and market base oils and other specialized lubricants in the U.S., Canada and the Netherlands, and export products to more than 80 countries."
We can fold these into About the role section as additional paragraphs after the basic function.
Now Responsibilities list: need to extract each duty line from "Job Duties". Let's list them:
- Develop and execute comprehensive consumer engagement strategies that support consumer acquisition, retention, frequency and loyalty objectives.
- Lead the strategic direction and growth of Sinclair's loyalty ecosystem and consumer engagement programs.
- Manage consumer lifecycle marketing initiatives, including acquisition, onboarding, activation, retention, and win-back campaigns.
- Lead CRM strategy, segmentation, personalization, and automation efforts across email, SMS, mobile app, push notifications, and emerging communication channels.
- Serve as the business lead for consumer loyalty platforms, including DINOPAY and future customer engagement technologies.
- Collaborate with Digital & Social Media Marketing, Brand Marketing, B2B Marketing, Operations, IT, and Analytics teams to deliver integrated customer experiences.
- Develop and manage customer offers, promotions, and loyalty initiatives that drive engagement and incremental revenue.
- Lead customer research, Voice of Customer and consumer feedback programs to identify insights and opportunities for improvement.
- Partner with analytics teams to measure loyalty effectiveness, customer behaviors, engagement trends and program ROI.
- Establish and monitor loyalty and consumer engagement KPIs, providing regular reporting, insights, and recommendations to leadership.
- Manage relationships with loyalty vendors, CRM partners, financial services partners, agencies, and other third-party providers.
- Support the development and execution of co-branded credit card programs, gift card initiatives, and partner-funded promotional opportunities.
- Identify and evaluate emerging loyalty technologies, customer engagement trends, and