Consumer Digital Rewards - Sr. Marketing Specialist

About the role

This role is responsible for delivering either small end-to-end or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. The Senior Marketing Specialist will drive the execution of online marketing, email, and ATM Rewards programs in a highly collaborative and innovative team, partnering across marketing and agencies to develop digital campaigns.

Responsibilities

• Execute digital marketing campaigns to drive growth.
• Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on Bank of America and Merrill digital properties.
• Integrate closely with Marketing Strategy to develop digital channel plans and provide input on overall marketing strategy.
• Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines.
• Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration.
• Regularly review and understand campaign performance in order to optimize and make strategic decisions.
• Uncover insights and leverage data to prioritize client messaging.

Requirements

• 4+ years of marketing campaign management or project management experience.
• Self-motivated with a positive attitude and proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment.
• Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills.
• Understands the importance of corporate standards, procedures, and approval processes.
• Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance.
• Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly.
• Excellent oral and written communication skills.
• Proficient in MS Office Product Suite (Word, Excel, PPT) including leveraging Copilot.

Qualifications

• Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics (desired).
• Financial services experience (desired).
• Experience presenting to groups of all levels (desired).
• High School Diploma / GED / Secondary School or equivalent (minimum education requirement).

Skills

• Adaptability
• Collaboration
• Problem Solving
• Process Management
• Product Marketing and Branding
• Active Listening
• Attention to Detail
• Oral Communications
• Prioritization
• Solution Delivery Process
• Analytical Thinking
• Business Acumen
• Digital Marketing
• User Experience Design
• Written Communications

Schedule

1st shift (United States of America), 40 hours per week.