Consumer Digital Rewards - Sr. Marketing Specialist
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We drive Responsible Growth and deliver for our clients, teammates, communities, and shareholders every day. Our inclusive workplace supports physical, emotional, and financial wellness through affordable, competitive, and flexible benefits. We value diverse perspectives shaped by military service, community college education, and varied work and life experiences, fostering resilience, leadership, and innovation.
This role is responsible for delivering small end-to-end or large specialized portions of a marketing initiative or program. You will use advanced analysis and problem-solving to recommend improvements and own the delivery of primary components for small to medium marketing products or secondary components for large initiatives. You will work with senior management to deliver solutions based on defined project goals.
About the role
This Senior Marketing Specialist role focuses on driving the execution of online marketing, email, and ATM Rewards programs. You will join a highly collaborative and innovative team, partnering across marketing and agencies to develop digital campaigns. Critical thinking combined with diligent campaign delivery and execution is essential.
Responsibilities
- Execute digital marketing campaigns to drive growth.
- Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA and Merrill digital properties.
- Integrate closely with Marketing Strategy to develop digital channel plans and provide input on overall marketing strategy.
- Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines.
- Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration.
- Regularly review and understand campaign performance to optimize and make strategic decisions.
- Uncover insights and leverage data to prioritize client messaging.
Requirements
- 4+ years of marketing campaign management or project management experience.
- Self-motivated with a positive attitude and ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment.
- Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills.
- Understands corporate standards, procedures, and approval processes.
- Demonstrated ability to translate strategy into clear objectives, evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance.
- Enterprise mindset; ability to consider impacts across the organization and prioritize accordingly.
- Excellent oral and written communication skills.
- Proficient in MS Office Product Suite (Word, Excel, PPT) including leveraging Copilot.
Qualifications
- Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics (desired).
- Financial services experience (desired).
- Experience presenting to groups of all levels (desired).
- High School Diploma / GED / Secondary School or equivalent (minimum education requirement).
Skills
- Adaptability
- Collaboration
- Problem Solving
- Process Management
- Product Marketing and Branding
- Active Listening
- Attention to Detail
- Oral Communications
- Prioritization
- Solution Delivery Process
- Analytical Thinking
- Business Acumen
- Digital Marketing
- User Experience Design
- Written Communications
Schedule
- 1st shift (United States of America)
- 40 hours per week