Consumer Copywriter

Responsibilities

• Create engaging content that simplifies complex financial services concepts for both business-to-business and business-to-consumer audiences.
• Partner with all groups within marketing to understand needs and create content that drives traffic, increases engagement and helps aid in conversion.
• Manage creative agencies/third-party content development partners to help drive velocity of content production and ensure on-time and on-brand delivery.
• Manage ongoing updates to in-house content calendars and brand/style guidelines.
• Adhere to the content governance model and content creation workflows from ideation to development, approval and publishing, contributing ideas for strategic efficiencies if identified.
• Work across internal departments to secure appropriate Legal/Compliance/Governance and business stakeholder approvals.
• Ensure accuracy, quality and brand consistency across all content channels.

Qualifications

• 5-7 years of experience in marketing and/or communications.
• Working knowledge of Search Engine Optimization (SEO) and web traffic metrics.
• Previous experience managing end-to-end content development.
• Demonstrated experience bringing financial topics to life for consumer audiences.
• BBA or BA in relevant degree required.
• Financial services experience preferred.