Consumer Brand & Marketing Leaders: We Want to Connect

Achieve Life Sciences is preparing for the U.S. launch of cytisinicline, a new treatment for nicotine dependence, and we’re building the consumer brand and marketing capabilities to support that launch. We’re interested in connecting with experienced consumer marketers who have built brands, developed compelling consumer messaging, and brought products to market in regulated healthcare environments. We’d love to connect with people who have experience with: Brand Strategy & Positioning Translating brand strategy, positioning, and brand personality into compelling messaging, creative direction, and campaign executionDeveloping and stewarding brand platforms, brand pillars, messaging frameworks, and other foundational brand materialsBuilding cohesive brand identities, including visual systems, voice and tone, and brand guidelinesTurning research, competitive insights, and consumer segmentation into actionable creative and marketing strategies Consumer Marketing & Launch Developing and executing omnichannel consumer marketing across paid, owned, and earned channelsBuilding consumer campaigns from strategic brief through creative development and executionSupporting pre-launch brand development and preparing consumer marketing programs for launchDeveloping DTC, patient activation, social, digital, web, video, search, display, streaming, and OOH strategiesWorking with agencies, creative partners, freelancers, and research firms to bring campaigns to life Consumer Storytelling & Content Strong copywriting and storytelling skills, with the ability to create compelling, on-brand messaging across digital, social, web, advertising, and long-form contentTranslating complex clinical or scientific information into consumer-friendly messaging that is accurate, differentiated, and engagingProviding thoughtful creative direction and feedback across visual and verbal creativeBuilding and managing consumer content strategies and editorial calendars Patient Experience & Digital Developing omnichannel patient experiences that connect consumers from initial brand awareness through treatment access and adherenceDesigning consumer journeys and digital experiences that are cohesive, intuitive, and conversion-orientedExperience with telehealth, digital health, patient platforms, or other consumer-facing healthcare technologies is a plus Regulated Healthcare Marketing Experience developing consumer brands and campaigns in pharmaceutical, biotech, consumer health, or a similarly regulated environmentDeep familiarity with FDA promotional requirements and MLR/PRC review processesExperience managing claims, approved messaging, brand standards, and regulatory content across internal teams and external partnersExperience maintaining brand consistency across HCP and consumer audiences We’re especially interested in people with firsthand consumer launch experience, including those who have helped build a brand before or around FDA approval. Experience in areas involving stigma, behavioral health, addiction, or complex consumer segmentation is also of interest. If your background includes building consumer brands in healthcare and you enjoy the combination of strategy, storytelling, creative execution, and hands-on launch work, we’d love to connect and learn more about your experience.