Brand and Communications Lead

About the role

We are hiring a Brand and Communications Lead to make Bastion known to every institution that should be building with us. The role involves owning how Bastion is positioned and shows up in the world, from messaging and visual identity to press, executive visibility, industry relationships, and targeted campaigns. You will work directly with the CEO on building Bastion’s image, voice, and presence in the market.

Requirements

Fintech or financial services experience is a strong advantage. This market rewards credibility, precision, and a real understanding of how institutions make decisions. This role is ideally based in New York City, with a flexible hybrid setup.

Responsibilities

• Learn the business and start shipping
• Learn Bastion’s product, customers, regulatory position, and competitive landscape
• Understand how buyers find us, what matters in sales conversations, and where our story is weak
• Audit our website, content, press, events, and overall market presence
• Ship impactful work in your first week
• Set the direction and build momentum
• Define the target audiences, messaging, and channels to prioritize
• Develop a scalable content and communications production workflow leveraging AI tooling and contractors to operate at high velocity
• Improve how Bastion shows up across social media, website, and other prioritized channels
• Build an active pipeline of press, events, and speaking opportunities
• Align with Product, Legal, and Compliance teams to ensure a steady stream of high signal communications from Bastion to the market
• Launch the first targeted campaigns for the businesses we want to work with
• Track performance of brand & comms work via inbound qualified leads and pipeline influence
• Market sees Bastion
• Own Bastion’s positioning, voice, and external communications calendar
• Earn initial press coverage, speaking opportunities, or other credible third-party visibility, with a strong pipeline behind it
• Secure targeted campaigns live and reaching the right businesses and decision-makers
• Build a direct feedback loop with the Commercial team so our messaging reflects what moves buyers and we can see where the work is influencing customer conversations and pipeline
• Know what is working, what is not, and where to focus next
• Operate independently, make good judgment calls, and maintain a high quality bar without slowing down

Qualifications

Bastion provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, and placement.

Benefits

Bastion participates in E-Verify to authorize eligibility of employment in the United States.

Pay

$150K - $225K