Construction Marketing/Social Media
About WorldWide Ranch
WorldWide Ranch (WWR) is a North Texas media company connecting communities through radio, sports, special events, and digital storytelling. Our family of brands includes, but is not limited to: 95.9 The Ranch, 92.1 Hank FM, 95.5 KHITS, 106.9 KRVF, NTX Varsity Sports, and The Cowgirl Closet Podcast.
The Role
This is not a behind-the-desk social media job. The Digital Content Producer is the camera, the engine of WWR's digital presence, and the bridge between our legacy radio brands and the audiences living on new platforms. The DCP will spend their days on camera and behind the lens: running man-on-the-street interviews, capturing live event energy, jumping on trends, and turning our on-air personalities into digital stars. They'll edit fast, we value speed and consistency over perfection. Reporting to the Director of New Media, you'll own the growth, engagement, and monetization of social pages across every WWR brand.
What Success Looks Like
- Audience growth: followers and subscribers climbing across our pages
- Engagement and reach: impressions, engagement rate, watch time, and shares trending up
- Monetization: revenue generated through creator funds and platform monetization programs on each page
- Consistency: a content calendar planned at least one week ahead, every week
- Insight: weekly performance reports with clear takeaways and recommendations
What You'll Do
- Plan, shoot, write, edit, schedule, and publish content across Facebook, Instagram, TikTok, YouTube, and emerging platforms
- Appear on camera for man-on-the-street interviews, event coverage, trend content, and personality-driven features
- Capture and edit photos, videos, and short-form content in the office and at live events, with a quick turnaround
- Work directly with on-air talent to develop confidence in personality-driven content that builds audience engagement
- Create content for radio clients that promotes station activations at their locations
- Provide real-time social coverage of station events, concerts, and activations
- Adapt quickly to breaking news, trends, and unexpected opportunities
- Partner with Promotions, Programming, and Sales to coordinate coverage of station initiatives, contests, sponsorships, and client campaigns
- Coach staff and talent on social media best practices and content creation techniques
- Ensure every sales commitment is delivered through executing sponsored posts, campaign deliverables, and promotional content on schedule and on brand
- Track performance using platform analytics and third-party reporting tools
- Deliver weekly reports with insights and recommendations
- Monitor comments, messages, and audience engagement while maintaining each brand's voice and standards
- Identify emerging trends, platform updates, and new content opportunities that keep WWR brands competitive across social media platforms
- Maintain a consistent posting schedule at least one week ahead
- Maintain a library of photos, videos, graphics, and digital assets
- Assist with website content, digital promotions, newsletters, and other marketing initiatives
- Perform other duties as assigned
Qualifications You'll Need To Bring
- Genuine confidence on camera: approaching strangers for interviews, carrying live event energy, and hopping on trends without hesitation
- The ability to edit quickly and decisively
- Strong understanding of Facebook, Instagram, TikTok, X, and YouTube
- Proven experience creating engaging short-form video content
- Photography and videography experience with strong social-first editing skills
- Proficiency with Canva, CapCut, Adobe Creative Suite, or similar creative software
- Strong organizational skills and the ability to juggle multiple projects and deadlines
- Availability to work nights, weekends, and occasional holidays for station events
- Valid driver's license and reliable transportation
- Familiarity with North Texas communities and country music, Texas Country/Red Dirt, classic country, and classic hits
- 2+ years of professional experience managing social media
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field preferred
Bonus Points
- Experience with Meta Business Suite, TikTok Studio, and YouTube Studio
- Strong knowledge of social media analytics and reporting
- A track record of content that has performed well
- Basic graphic design skills
- Experience with website CMS platforms and email marketing