Community Sales Manager

About the role

We create communities where employees thrive in their work, helping our residents thrive in their homes. As a Sales Manager at Atria Senior Living, you will work in a supportive environment that provides advancement opportunities and promotes a healthy work‑life balance while driving revenue through lead generation and conversion activities.

Benefits

• Paid holidays and PTO
• Annual anniversary rewards (dependent on classification and location)
• Health, dental, vision, and life insurance
• Retirement Savings Plan / 401(k) with employer match
• Tuition reimbursement (U.S. based communities)
• Benefits enrollment varies by employee classification

Qualifications

• Bachelor’s degree in a related field or equivalent experience preferred
• Two (2) years of direct sales experience with a proven track record of setting goals and achieving results
• Skilled at creating relationships through telephone, face‑to‑face, networking events, and on‑site lead generation events
• Exceptional persuasive problem‑solving skills
• Demonstrated ability to work under pressure with high demand for results
• Ability to travel within the local market to attend events for lead generation
• Proficient with CRM tracking systems and Microsoft Office Suite
• Driving responsibilities (may use company‑provided vehicle and/or personal vehicle)
• Valid driver’s license

Responsibilities

• Achieve revenue goals through lead generation and conversion activities, developing and maintaining relationships with prospects, General Managers/Executive Directors, and the community team.
• Manage all aspects of lead generation, including cultivating external professional relationships with local influencers to increase community awareness and referrals.
• Partner with the General Manager/Executive Director and divisional sales team to develop and implement a sales and marketing plan.
• Review and analyze sales data for the community and market, using insights to create goals and action plans to meet sales metrics.
• Meet established targets for lead and lease conversion as defined in the sales and marketing business plan.
• Work with paid referral partners (e.g., A Place for Mom) to develop and convert leads from referral and professional sources into confirmed move‑ins.
• Respond to all potential leads with timely follow‑up and ensure the CRM system is up to date.
• Handle telephone inquiries, conduct walk‑in and scheduled tours with prospective residents or interested parties, both remotely and in real time.
• Facilitate training and continuous coaching for community staff who field inquiry calls or conduct tours, in partnership with the General Manager/Executive Director.
• Make outbound sales calls to schedule community visits and advance the sales process.
• Promote and facilitate on‑site and off‑site events that drive lead generation and community tours.
• Manage the community marketing budget and maintain promotional branded material inventory.
• Collaborate with the General Manager/Executive Director to develop and maintain an effective internal referral program with residents.
• Support the General Manager/Executive Director in ensuring that all apartments, model units, common areas, and grounds are staged, marketable, and aligned with company standards.
• Maintain and update the CRM system with detailed information from all lead sources.
• Negotiate incentives and rental terms with prospective residents and/or family members within company standards.
• Visit competitors regularly and maintain competitive information as directed by the company.
• Perform other duties as needed or assigned.