Community Relations Specialist

About the Role

This is an exciting opportunity for someone who enjoys being out in the community, connecting with healthcare professionals, and helping families navigate one of life's most important decisions. This is not a traditional office job. You'll spend your time building referral relationships, conducting in-home care assessments, attending networking events, and helping families find the support they need to remain safely at home.

Responsibilities

• Build relationships with hospitals, physician offices, rehabilitation facilities, assisted living communities, hospice agencies, VA organizations, and other healthcare professionals.
• Represent FirstLight throughout the Wiregrass at networking events, Lunch & Learns, and community activities.
• Conduct in-home care assessments and guide families through the decision-making process.
• Develop and maintain referral partnerships that generate new client opportunities.
• Manage your sales pipeline and follow up with prospective clients using our CRM.
• Work closely with leadership to help grow one of the area's leading home care agencies.

Requirements

• Enjoys meeting new people and building genuine relationships.
• Is compassionate and communicates well with older adults and their families.
• Is confident, personable, and comfortable starting conversations.
• Is organized, dependable, and self-motivated.
• Enjoys being out in the community rather than sitting behind a desk.
• Is coachable, eager to learn, and willing to follow a structured sales process.
• Wants to grow professionally while making a meaningful impact in the community.
• Reside in or near the Dothan/Wiregrass area.
• Valid driver's license and reliable transportation.
• Comfortable traveling throughout the service area.
• Strong communication and relationship-building skills.
• Professional appearance and attitude.
• Comfortable using technology, including CRM software.
• Ability to work independently while collaborating with a supportive team.

Qualifications

Experience in healthcare, outside sales, business development, admissions, customer service, hospitality, senior services, or relationship-based sales is helpful, but we're willing to train the right person. You'll receive structured sales training through the FirstLight Home Care franchise system, along with ongoing coaching and mentorship from leadership.

Pay

$50,000 annual salary plus monthly commission program.

Benefits

• Health, dental, and vision insurance
• Paid Time Off (PTO)
• Mileage reimbursement for approved business travel
• Access to a company vehicle for business-related travel when available
• Structured FirstLight sales training and ongoing professional development
• Opportunity for career growth within a growing company

About FirstLight

At FirstLight Home Care, relationships come first. We believe in supporting our team, serving our community with integrity, and helping families through some of life's most important moments. We're looking for someone who wants more than just a job—someone who wants to build trusted relationships, grow professionally, and become a respected representative of FirstLight throughout the Wiregrass.