Community Relations Representative - Local Marketing

About the role

The Community Relations Representative is responsible for building strong relationships with dentists, community organizations, and local influencers to drive referrals to our orthodontic offices.

Responsibilities

• Build and maintain lasting relationships with local dentists, dental offices, healthcare professionals, schools, churches, government agencies, and community businesses to foster a robust referral network for our practices
• Collaborate with clinic teams to drive referrals and new patient exams to directly impact net production revenue, supporting the overall growth of the practice while primarily targeting dental referrals
• Create and implement marketing strategies (including social media campaigns) that focus on driving patient referrals from local dental offices, schools, and community organizations
• Manage local marketing budgets for each team/location while holding teams accountable for their monthly spend
• Host joint events and co-marketing initiatives with local organizations to increase visibility and referrals
• Participate in community events, health fairs, school programs, and local initiatives to boost brand awareness and build connections with potential referring partners and community members
• Support clinics with grand openings, special events, and other promotional activities to strengthen ties with the community and attract new patients
• Manage local marketing campaigns with a focus on referral growth, tracking effectiveness and making data-driven adjustments to ensure success
• Monitor competitive trends in the local market, particularly in dentistry and community outreach, to keep our referral network thriving
• Input and maintain accurate and up-to-date records of referral activity, community engagement, and event participation in the CRM system
• Regularly track and report on individual performance metrics, including referrals and new patient exams, to ensure alignment with goals
• Aid clinics with marketing materials and promotional needs, ensuring they have the necessary branded items and advertising to create awareness in our local markets
• Distribute branded merchandise and manage inventory for maximum impact during community and professional events

Requirements

• High School Diploma or equivalent required
• One (1) year of experience in business-to-business sales, direct to consumer sales, field marketing, or a related field, with an emphasis on relationship-building and referral generation management required

Qualifications

• Solid written and oral communication skills
• Solid problem-solving skills
• Solid organizational skills with the ability to balance multiple priorities

Skills

• Intermediate knowledge of Microsoft Office products and applications
• Intermediate knowledge of sales or business management software

Benefits

• Competitive salary plus monthly bonus opportunity
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays
• Discounts on braces and clear aligners for you and your family members

Pay

Competitive salary plus monthly bonus opportunity

Schedule

Not specified