Community Relations Director

Position Summary

The Community Relations Director (Sales and Marketing Director) will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-term planning. This includes identifying and building relationships with appropriate professional and non-paid referral sources, generating qualified leads, conducting community tours, and driving revenue growth.

Key Responsibilities

• Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
• Design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
• Develop and manage the lead base, responding to telephone inquiries remotely and in real-time.
• Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
• Carry out walk-in and scheduled tours with prospective residents or interested parties.
• Provide sales activity reports with documented lead status, closing needs, and next steps.
• Follow up with all potential residents, referral sources, or interested parties.
• Maintain the community's Customer Relationship Management software (Yardi) accurately and promptly.
• Supervise, direct, and motivate all sales team members.
• Maintain high resident satisfaction by establishing relationships between residents, department heads, and staff.
• Understand the community's care regulations to ensure proper placement and education for prospects.
• Participate in and represent the community in outreach events, networking meetings, trade shows, and other community functions.
• Monitor and maintain promotional item inventory; assess print advertising needs.
• Manage social media accounts.
• Carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

Candidate Qualifications

• Education: A High School diploma is required. A bachelor's degree in marketing, business, or a related field is preferred, or an equivalent combination of experience and education.
• Experience, Competencies, and Skills: At least 3-5 years of experience in relational sales, preferably in assisted living and/or independent living, hospitality, or healthcare settings. A positive team player mentality and passion for serving seniors. A proven track record in achieving and exceeding sales goals. Ability to manage time effectively, high initiative, and good judgment. Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed. Professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment. Proficient in Microsoft Excel, Word, Outlook, and CRM software. A valid driver’s license.