Community Outreach Director - Assisted Living

About the role

If you are outgoing, a person who can follow up, and can influence, this role is for you. You will provide strategic support and vision to the community management teams while promoting a positive image to referral sources, residents, families, and guests to the community, ultimately driving census.

Not all senior living sales + marketing roles are created the same — we like to think we have something different and exceptional to offer. Want a sales + marketing role that really does matter? This does. You are selling a lifestyle, comfort and security, a home-like setting, and a community where our residents truly thrive. You will make that happen.

You would be part of the leadership team at our community, creating a personal brand as a senior living subject matter expert in your region.

Responsibilities

• Initiate and carry out marketing calls and complete inbound marketing presentations by contacting discharge planners, doctors’ offices, senior centers, other healthcare clinics, and other organizations.
• Answer telephone inquiries, send out brochures, and make follow-up calls to close the deal.
• Collaborate with the Community Relations Director to meet census goals through ongoing communication and meet standards set by the Executive Director and other regional sales leadership.
• Conduct community tours, home visits, and assessments offering an overview of the services, lifestyle, convenience, and benefits of the community, always following the company’s sales process, guidelines, and philosophy.
• Handle database documentation, paperwork, and keep the Executive Director and department heads updated on inquiries, tours, outreach plans, and move-ins and move-outs.
• Represent the community in welcoming prospective residents, family members, referral sources, and the public in a positive, helpful, and caring manner, demonstrating community mission and philosophy.
• Maintain accurate database records of reserved and occupied units, communicating this information to the executive director and the sales and marketing director.
• Prepare and distribute marketing reports in a timely and accurate manner.
• Attend business and community events where referral sources, prospective residents, caregivers, and their advisors are in attendance.

Requirements

• Two-year Associate Degree and a minimum of one year of sales and marketing experience, or two years of sales and marketing experience, preferably in the assisted living/memory care/senior living space.
• Experience with budgets, closing sales, and public speaking is helpful.
• Valid driver’s license, access to a personal car, and ability to travel frequently.

Benefits

• Competitive and comprehensive benefits package including medical, dental, vision, EAP, and 401k match.
• 3 weeks of PTO on top of standard holidays.
• Comprehensive onboarding and training/development program for all new Community Relations Directors.
• Strong promote-from-within culture with a defined career path to advance to regional or multi-site roles (e.g., Sales Specialist, Executive Director, or Regional Director of Sales & Marketing).