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Jobs · OTHR · New Jersey

COMMUNITY MARKETING & OUTREACH SPECIALIST -BILINGUAL ENGLISH/ SPANISH

Nirvana Healthcare Management Services · Orange, NJ · 3 wk ago
OTHRPart-time

About the role

Nirvana Healthcare is seeking a fully bilingual (Spanish/English) Community Marketing & Outreach Specialist to grow our presence within Spanish-speaking communities throughout New Jersey. This hands-on, field-based position focuses on building relationships, developing partnerships, and connecting residents with healthcare services. The role is results-oriented, with a significant portion of time spent in the community meeting people, attending events, and creating opportunities for engagement.

This position reports directly to the Chief Marketing Officer and works closely with the internal marketing team.

Responsibilities

  • Represent Nirvana Healthcare in Bloomfield, East Orange, Newark, and surrounding communities.
  • Visit and build relationships with apartment buildings, senior communities, churches, pharmacies, local businesses, community organizations, and other trusted partners.
  • Meet with property managers, leasing teams, resident coordinators, community leaders, clergy, business owners, social workers, case managers, and other decision-makers.
  • Introduce and explain healthcare services professionally in both Spanish and English.
  • Develop ongoing relationships rather than simply distributing marketing materials.
  • Identify opportunities for partnerships, patient referrals, resident communications, presentations, health screenings, and community events.
  • Build relationships with home health agencies, visiting nurse organizations, social workers, case managers, senior organizations, and other potential referral partners.
  • Promote primary care, specialty care, preventive services, walk-in availability, and house-call services.
  • Coordinate complimentary blood pressure and BMI screenings, health education programs, and community presentations.
  • Attend selected community events and represent the organization professionally.
  • Follow up consistently with every qualified contact and opportunity.
  • Track outreach activity, relationships, referrals, inquiries, and results.
  • Provide a clear weekly activity and performance report.
  • Work with the marketing team to identify which outreach activities generate patient inquiries, appointments, and completed visits.

Weekly Performance Expectations

  • 25–30 targeted outreach visits.
  • At least 15 direct conversations with decision-makers.
  • 7–10 new qualified community contacts.
  • 3–5 confirmed follow-up meetings, presentations, or partnership discussions.
  • At least two new placements, referral relationships, partnerships, or event opportunities.
  • Consistent follow-up with all active contacts and opportunities.
  • Complete tracking of activity and results.
  • A weekly written performance report.

While activity goals are important, the ultimate objective is to create measurable growth and patient volume.

Qualifications

The ideal candidate is:

  • Fluent in spoken Spanish and English.
  • Warm, confident, personable, and professional.
  • Comfortable introducing themselves and starting conversations with new people.
  • Strong at developing and maintaining relationships.
  • Organized and reliable with follow-up.
  • Able to work independently and manage a field-based schedule.
  • Persistent and motivated without being overly aggressive or sales-driven.
  • Comfortable speaking with community leaders, business owners, healthcare professionals, social workers, and residents.
  • Able to document activity and prepare clear reports.
  • Comfortable using email, spreadsheets, mobile applications, and basic digital tracking tools.
  • Willing and able to travel throughout the assigned territory.
  • Available for occasional evening or weekend community events.

Preferred Experience

Experience in any of the following areas is helpful:

  • Community outreach
  • Healthcare marketing
  • Community relations
  • Business development
  • Referral development
  • Social services
  • Home health
  • Senior services
  • Nonprofit organizations
  • Residential or apartment community relations
  • Event coordination

Previous healthcare experience is helpful but not required. Knowledge of Spanish-speaking communities in Bloomfield, East Orange, Newark, and surrounding Essex County areas is strongly preferred.

Work Environment

This is primarily a field-based position with regular time dedicated to:

  • Community outreach
  • Partner meetings
  • Follow-up
  • Planning
  • Tracking and reporting
  • Marketing team coordination

Reliable transportation is required.

How Success Will Be Measured

Success in this position will be measured by:

  • Qualified community relationships developed
  • Residential building partnerships established
  • Referral partners created
  • Community events and presentations secured
  • Spanish-speaking patient inquiries generated
  • New patients scheduled
  • Completed new-patient visits
  • Former patients reactivated
  • House-call referrals generated
  • Measurable results from specific outreach activities and partnerships

Benefits

  • Opportunity to help build and lead a focused community outreach initiative from the ground up.
  • Become a key member of the marketing department.
  • Build meaningful relationships throughout the community.
  • Help connect people with healthcare services.
  • Develop a professional network across healthcare and community organizations.
  • See and measure the direct results of your work.
  • Grow with an expanding healthcare organization.

Job Type: Full-Time / Part-Time
Language Requirement: Fluent Spanish and English
Travel Requirement: Local travel throughout Essex County and beyond.
Work Location: Field-based with regular team and office coordination

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