Community Marketing and Enrollment Specialist

About the role

The Community Marketing and Enrollment Specialist guides elders and their caregivers through the Harbor Health Elder Service Plan enrollment process to increase overall enrollment. The specialist develops and implements effective communication strategies, manages interactions with internal PACE stakeholders, and coordinates all enrollment activities.

Responsibilities

• Effectively manages the enrollment process to meet or exceed monthly enrollment goals.
• Utilizes established best practices heightened with critical thinking and excellent time management skills to meet enrollment goals in a timely manner.
• Communicates, coordinates and schedules with operations staff for an efficient and friendly enrollment process.
• Coordinates and participates in all aspects of the enrollment assessment process.
• Completes all data collection utilizing the CRM software and mandated paperwork throughout the enrollment process.
• Participates in community outreach events and meetings to generate referrals as needed.
• Assists with the development and execution of enrollment strategies for existing and new target markets and provides ongoing market research to contribute to the growth of the program.
• Coordinates with Member Retention staff to ensure efficient enrollment in MassHealth.
• Performs other related duties as assigned.

Requirements

• Associate’s Degree in Marketing, Sales, Communications, Public Relations, Public Health or related field, or equivalent experience in geriatrics, healthcare, marketing or sales.
• Minimum of 1 year of complex, long sales cycle experience, including selling over the phone or face‑to‑face meetings, preferably with diverse populations.
• One year of client‑facing engagement within a social service or social work field (client goal setting, motivating clients, tracking progress) may be substituted for 1 year of sales experience.
• Track record of setting, achieving goals and closing multiple sales per month or account management with demonstrated in‑account sales results.
• Excellent interpersonal, written and verbal communication skills; detail oriented with excellent time management skills.
• Ability to multi‑task and work independently.
• Proactive, positive, driven self‑starter who strives for results while demonstrating superior organizational and follow‑up skills.
• Demonstrates good judgment, resourcefulness, flexibility and problem solving to achieve desired results.
• Proficiency with Office 365 required (Word, Excel, Outlook, Teams); experience with CRM software preferred.
• Ability to travel in a timely manner to other sites and locations for meetings and presentations and to work non‑standard hours when needed.
• Bilingual ability desired: Cape Verdean, Haitian Creole, Portuguese, Vietnamese, Mandarin or Cantonese preferred.
• Social work or CNA experience preferred.
• Demonstrated ability to learn and utilize multiple software programs including CRM, Project Management, Office Suite.

Benefits

• Health, Dental, Vision, Life, & Disability insurance
• 403b Savings Plan
• Generous Paid Time Off plus 11 additional Holidays
• Much more (as described)

Schedule

Monday – Friday, Full Time, 40 hours weekly