Community Manager, Mexico

About the Role

At FIGS, we are growing our global presence to serve more Awesome Humans around the world — and we’re looking for a Community Manager, Mexico to help us lead the charge. You will help shape FIGS’ presence in the Mexico market, acting as a local brand steward, relationship builder, and community connector. You’ll lead marketing campaigns and partnerships that bring FIGS to life in culturally relevant ways, while building and nurturing a passionate local community of healthcare professionals. This is a unique opportunity to build something from the ground up — combining brand marketing, influencer strategy, community building, and campaign execution — in one of FIGS’ highest priority international regions. The ideal candidate is equal parts creative and strategic, entrepreneurial and collaborative, and thrives in a fast-paced, global environment.

Responsibilities

Community & Relationship Building

• Own and grow FIGS’ local community of healthcare professionals through grassroots initiatives, events, partnerships, and ambassador programs.
• Cultivate long-term relationships with influential figures in the healthcare space, from key opinion leaders to rising voices on social.
• Identify and help onboard new brand ambassadors and influencers who authentically represent FIGS in your market.
• Serve as a cultural translator — ensuring FIGS shows up with authenticity, respect, and relevance in your region.

Integrated Campaign Planning

• Translate global strategies into region-specific activations that resonate with your market’s unique culture and values.
• Collaborate cross-functionally with teams across Brand Creative, Social, Events, Product, and Community to ensure campaigns are cohesive and on-brand.

Brand Stewardship

• Ensure visual and narrative consistency across all local marketing efforts, in line with FIGS’ global brand guidelines.
• Own how FIGS shows up in your market, ensuring the brand is expressed in culturally relevant, resonant, and locally authentic ways.
• Lead the execution of retail, influencer, digital, and social strategies, as well as events—elevating FIGS’ presence and deepening emotional connection with the community.

Campaign & Partnership Execution

• Lead the implementation of influencer, ambassador, and surprise-and-delight gifting programs tied to brand and product moments.
• Identify and manage local partners and vendors for creative production, events, and campaign activations.
• Track and report on campaign performance and ambassador/influencer success, sharing key learnings and recommendations.
• Collaborate closely with the international digital team and global brand team to ensure market strategies align with overall brand direction while tailoring execution to resonate locally.

Market Insights & Innovation

• Stay close to local culture, trends, competitors, and the healthcare landscape — using your insights to inform campaign strategies and creative thinking.
• Bring bold ideas to the table rooted in local relevance, brand opportunity, and healthcare community needs.

Qualifications

• 6+ years of experience in brand marketing, influencer/community marketing, or integrated campaign execution, ideally with a global or regional focus.
• Deep understanding of your local culture and healthcare landscape — with the ability to build trusted relationships within it.
• Demonstrated experience working with social media influencers, managing brand ambassador programs, and measuring performance.
• Strong organizational and project management skills with the ability to multitask and adapt in a fast-paced environment.
• Entrepreneurial spirit and self-starter mentality — able to work autonomously while collaborating across global teams.
• Experience managing external partners, agencies, and vendors.
• Excellent communication skills — both written and verbal — in English and Spanish.
• Willingness and ability to travel as needed (up to 2x per month).

Preferred Qualifications

• Experience launching or growing a brand in an emerging or international market.
• A passion for healthcare and making an impact in the lives of those who serve others.
• Familiarity with the FIGS brand and community (especially if you’re part of it!)

Compensation

This role's base salary range is between $90,000 and $110,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience.

Benefits

• Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan.
• Annual bonus: This position is eligible to participate in the FIGS annual bonus program.
• Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass.
• 100% FIGS-sponsored life insurance and disability insurance.
• Amazing 401(k) program, with a company match up to the first 6% of your contribution.
• Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation.
• Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers.
• FIGS sponsored Uber Eats voucher for in-office weeks.
• Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide.
• Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more.

Benefits eligibility is determined by hour requirements and length of service.