Community Management, Specialist, Nike Flagship and Nike Sportswear

Work options: Hybrid Onsite (Mon-Thurs) in Beaverton, OR. Duration: 8-month contract.

About the Role

We’re looking for a Community Manager for Nike Flagship and Nike Sportswear. This role sits at the intersection of culture, conversation, and craft within sport and sportswear culture. The Community Management Specialist is responsible for actively seeking out, participating in, and shaping conversations across @Nike and @Nikesportswear workstreams. You will be our voice across the biggest moments in sport, seasonal campaigns, and any ongoing community engagement opportunities. We ask that you are authentic, timely, and athlete-led in how you show up and, for NSW in particular, a font of knowledge when it comes to counter-culture and streetwear.

The ideal candidate is passionate about sport (all sport!) and sportswear, sneaker culture, and emerging trends in fashion. You should have great writing skills, a good sense of humor, and genuinely love seeking out the next meaningful conversation online. We’re looking for someone who has a finger on the pulse of sport, culture, and youth and who will bring ideas for how Nike can connect and deliver consumer value.

Responsibilities

• Work within the Global Digital Marketing team to perform a critical supporting role in our daily social media offense, helping deliver disruptive ideas to ignite the brand and orchestrate digital experiences to drive growth across footwear and apparel.
• Support Global Digital Marketing Leads & Experts on larger-scale marketing plans.
• Attend and contribute to meetings with cross-functional and geo partners to represent the digital conversation in the development and execution of marketing plans.
• Drive meaningful conversation across multiple platforms, including Instagram, TikTok, YouTube, X, and Threads.
• Engage thoughtfully in conversations that are provocative, motivational, or insight-led without feeling brand-forward.
• Use social listening instincts to find the right conversations, not just respond to mentions.
• Collaborate with agencies to bring work to life as needed.

Requirements

• Bachelor’s degree or equivalent combination of relevant education, experience, and training.
• 3+ years of social and community management experience.
• Expertise and knowledge of youth culture, athlete mindset, and a genuine passion for sport culture (Nike).
• Fluent in the language, rituals, and motivations of different style communities and know how to enter conversations in ways that add value, spark thought, and invite participation (Sportswear).
• Extremely confident writer with a natural, human voice; able to adapt to the tone of our brand and switch according to channel and placement.
• Experience with key tools such as Airtable, Keynote, and Figma.
• Great interpersonal skills, teamwork mentality, and ability to work well with many different partners across brand, creative, paid media, retail, social, and comms.
• Effective communicator, both written and verbally.
• Agile mentality and ability to work in a high-paced, evolving environment.
• Strong analytical and synthesis skills—able to spot patterns, themes, and cultural signals across conversations.
• Comfortable working independently in a fast-moving social environment while collaborating cross-functionally.
• Clear understanding of social platform engagement mechanics, reposting best practices, and community norms.

Team & Collaboration

This role will report to the Global Social Media Director for Nike and the Sr Director of Global Digital Marketing, Nike Sportswear. As part of a matrixed organization, you will work closely and collaboratively with Global Brand Management, Integrated Media, Social, Comms, Sports Marketing, and Creative teams in Global as well as with Geography partners in North America, APLA, Greater China, and EMEA.