Community Liaison Director

About the Role

Develop and implement the strategic community education plan for Oceans Behavioral Hospital Greater New Orleans. Coordinate programs for new and existing hospital services to promote long-term wellness through inpatient and outpatient psychiatric counseling and treatment options. Conduct educational research to determine the need for new services and provide administration with summaries and recommendations. Oversee the production and placement of advertisements, evaluate market reactions to marketing campaigns, and supervise Community Education Liaisons. All duties are performed in accordance with Joint Commission, Federal and State regulations, Oceans' policies and procedures, and Performance Improvement Standards.

Responsibilities

• Identify opportunities within the market to develop a marketing plan that generates referrals to the hospital’s inpatient and outpatient programs and services.
• Manage the Market Development staff, including recruitment, onboarding, training, performance management, and retention activities in collaboration with the Hospital Administrator and HRD.
• Maintain an up-to-date inventory of referrals for each assigned market to evaluate growth opportunities continuously.
• Ensure the department operates effectively by conducting field rides with liaison staff, making facility/referral site visits, and reviewing reports/data to assess plan execution.
• Maintain involvement in community service organizations to raise awareness of the hospital’s services and support behavioral health needs.
• Collaborate with Support Center marketing on facility-specific and market-wide strategies.
• Provide feedback and recommendations to hospital leadership and Support Center marketing staff on program development, quality improvement initiatives, customer service, referral and admissions processes, and patient and referral source satisfaction.
• Determine and oversee the goal-setting process and assess staff performance against goals/targets.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in marketing, business administration, or communications, or equivalent experience.
• Minimum of five (5) years of healthcare business development experience, including experience in leadership or supervisor roles.
• Formal sales training and demonstrated healthcare sales experience preferred.
• Knowledge of hospital operations and psychiatric programs preferred.
• Understanding of revenue and expense management.

Qualifications & Skills

• Strong leadership skills with the ability to set goals and targets for staff.
• Strict adherence to all corporate compliance policies, including code of conduct and code of ethics.
• Passes age/disability/cultural sensitivity skills test, probationary, and annual monitor.
• Demonstrates knowledge of growth and development.
• Communicates in an age/disability/culturally sensitive manner to patients, patients' families, and referral sources.
• Must successfully complete CPR certification and an Oceans-approved behavioral health de-escalation program.

Work Environment

• Subject to frequent interruptions and occasional pressure due to multiple calls and inquiries.
• This position can be high-paced and stressful; must be able to cope mentally and physically with the atmosphere.
• May experience disagreeable odors, sights, and/or unpredictable patient behavior.
• Requires spending approximately 80% of time traveling and working in the field.