Community Engagement Director

Job Summary

Community Engagement Director - Erie, CO
$85,000-$95,000 annually + Comprehensive Benefits
Hiring Range Based On Experience, Skills, And Qualifications.

About the Role

At Cohere, we believe community is the most valuable amenity. We partner with innovative master-planned communities to create places where people connect, belong, and thrive. We're seeking a Community Engagement Director to shape the early stages of a new active adult community, combining strategic thinking, creative programming, hospitality, and marketing to foster meaningful connections and experiences.

Responsibilities

• Translate the vision and identity of an active adult community into meaningful experiences that prospective buyers can see, feel, and imagine themselves joining.
• Create a strategic engagement plan for the community’s earliest stages, when there may be no completed amenity, occupied homes, or established resident base.
• Build early energy, connection, and a sense of belonging that lays the groundwork for a vibrant community long-term.
• Partner closely with the sales and marketing teams to strengthen the visitor journey and communicate the engagement-focused lifestyle of the community.
• Create and execute prospect-focused activations, events, and experiences that drive interest, traffic, and emotional connection to the community.
• Gather insights from prospects and visitors to help inform future programming, marketing, and sales strategy.
• Think creatively about delivering relevant, high-quality engagement in temporary, off-site, or developing spaces before the community’s amenity center is available.
• Establish scalable systems and frameworks for future resident programs, clubs, volunteer opportunities, and community participation.
• Develop annual plans and budgets for engagement initiatives; monitor expenses and identify thoughtful, cost-conscious solutions.
• Manage vendors, contracts, event logistics, permits, insurance documentation, and other operational details required to execute programs successfully.
• Collaborate across Cohere, developer, builder, sales, and marketing teams to ensure experiences remain aligned with the community vision and long-term operations.

Requirements

• 5-7 years of experience in community engagement, experiential marketing, event planning, hospitality, lifestyle programming, real estate development, or a related field.
• A strategic thinker who can build a long-term engagement vision while remaining hands-on in day-to-day execution.
• A highly creative approach to programming, particularly in early-stage environments without established amenities or residents.
• A strong understanding of marketing and the ability to create experiences that support brand positioning, prospect engagement, and the sales journey.
• Proven ability to plan and execute high-quality events and activations from concept through completion.
• A dynamic, polished, and welcoming presence who is comfortable engaging prospective buyers, partners, and community stakeholders.
• Strong collaboration, communication, organization, and project management skills.
• Experience managing vendors, contracts, budgets, and programming logistics.
• A background in active adult communities, master-planned communities, real estate development, hospitality, or lifestyle brands is highly desirable.

Qualifications

• This is a full-time, on-site position in Colorado.
• The work schedule will align with sales office hours and may include occasional evenings, weekends, and holidays based on events and community needs.
• During the community’s early development, this position will office alongside the sales team until the amenity center is complete.
• Ability to provide reliable transportation and maintain a valid driver’s license and acceptable driving record.
• Ability to lift and move up to 30 pounds and remain on your feet for extended periods during events and activations.