Community and Brand Specialist

About the role

We are looking for a scrappy, growth-minded Community & Brand Strategist to join our lean marketing team. This is a broad, high-ownership role — you will be the primary voice of Bonfire across social media, earned media, influencer marketing, and our UGC engine. You will own the channels, build the programs, and tell the stories that help us grow our seller community.

Responsibilities

• Own and manage Bonfire’s social media presence across platforms [TikTok, Instagram, LinkedIn, Facebook, X, YouTube, and Reddit] with a growth mindset.
• Develop and execute social media strategy to increase brand awareness, drive seller acquisition, and grow share of voice.
• Be comfortable on camera and willing to be a regular face of Bonfire in short-form video content.
• Build and manage an influencer and creator marketing program from identifying the right partners and building relationships to designing incentive structures and measuring real acquisition impact.
• Source and facilitate the telling of authentic seller stories through paid and organic UGC programs across channels.
• Own Bonfire’s earned media and PR efforts: build out a streamlined process to get our sellers' stories out.
• Show up authentically in community platforms like Reddit and YouTube, where our sellers and potential sellers already spend time.
• Analyze channel performance data, track what is working, and make data-driven optimizations to continuously improve.
• Collaborate with the Director of Brand and Product Marketing to align social and earned media programs with broader marketing initiatives and product launches.
• Maintain an in-depth understanding of the Bonfire brand and act, speak, and respond in the Bonfire voice at all times.
• Show up authentically in community platforms like Reddit and YouTube, where our sellers and potential sellers already spend time.
• Stay current on how AI is reshaping content discovery and search — and actively identify opportunities for Bonfire to show up in the places people (and AI tools) look for answers.

Qualifications

• 3+ years of experience in social media, creator partnerships, community marketing, brand marketing, or a related role.
• Demonstrated experience owning social channels or community programs with measurable results.
• Consistent access to a reasonably distraction-free home workspace with reliable high-speed internet and a smartphone or mobile device.
• Technologically savvy, with strong computer skills and the ability to embrace and adapt to new tools and technology.
• Eastern or Central US time zones working hours required.