Communications Specialist

Key Responsibilities

• Edit and format Excel data for import into HubSpot
• Create and maintain branded email templates; integrate stakeholder feedback as appropriate
• Cover email and list creation, testing, and scheduling with stakeholders across VIN
• Support email development from start to finish: gather or create content, assets, audience criteria, and lists; send tests, make changes, and schedule emails
• Determine proper graphic dimensions for email sections
• Help troubleshoot email design challenges across the organization, including adjusting HTML
• Organize emails in campaigns for more efficient analysis
• Analyze email metrics, extract insights, and explain them in a way that meets stakeholders where they are
• QA emails before send: proof copy, test links, verify personalization tokens, and confirm rendering across major clients and devices
• Manage suppression lists, monitor email bounces, and optimize segments to protect sender reputation
• Ensure emails comply with CAN-SPAM/GDPR/CASL requirements and understand which situations are exceptions
• Implement and audit personalization and dynamic content blocks within emails
• Assist with other related tasks as needed

Preferred Experience & Skills

• 3–5 years in email marketing, lifecycle marketing, or CRM marketing with demonstrated ownership of multi-touch campaigns
• At least 2 years of experience using an email marketing platform; HubSpot experience is a plus
• Bachelor’s degree in English, Communications, or other relevant field
• Proven ability to drive engagement, retention, and continual improvement through email channels
• Ability to individually create emails, automations, and journeys without AI assistance
• Firm understanding of best practices for email graphics; ability to determine required dimensions
• Strong familiarity with segmentation, journey design, automation strategy, deliverability, and A/B testing
• Established understanding of common design challenges associated with various email clients; ability to troubleshoot & correct issues, including through HTML manipulation
• Enjoys collaborating with others and integrating feedback into emails
• Confident explaining email metrics and tailoring those explanations for people with varying levels of email/marketing knowledge
• Strong systems-thinking mindset: firm understanding of the downstream impacts of data choices and accuracy; ability to identify the benefits and drawbacks of two choices
• Highly organized with the ability to manage shifting priorities in a high-volume, fast-paced environment
• Working knowledge of email compliance requirements (CAN-SPAM, GDPR, CASL) and how they affect list management, consent, and footer requirements
• Understanding of contact data lifecycle: suppression lists, unsubscribe handling, bounce management, and their impact on sender reputation and deliverability
• Experience with personalization and dynamic content strategies (merge tags, conditional content blocks, etc.)
• Thorough QA skills: ability to proof emails across devices and clients before send, catch rendering issues, broken links, and incorrect personalization tokens
• Experience designing and interpreting A/B tests: ability to define hypotheses, design tests, and draw statistically grounded conclusions

Salary And Benefits

The salary range for this position is $31 to $35 per hour. Wage depends on experience and qualifications. VIN currently offers benefits including Medical (with HRA), Dental, Vision, Life Insurance, FSA (medical and dependent care) as well as a 401k with a company dollar-for-dollar match up to 6% and starting accruing vacation and sick time as of your first day.